Visitor Behavior: visitor behavior from your own traffic, not a lab simulation
Xem người truy cập thực sự đã làm gì trên trang từ dữ liệu truy cập của bạn, không phải mô phỏng trong phòng thí nghiệm.
What is visitor behavior analytics, and what is Visitor Behavior in Novaverb?
Visitor behavior analytics is the record of what people actually did on a page: where they clicked, how far they scrolled, where their attention stopped and how the page performed on their real devices. Visitor Behavior is Novaverb's tool for it: the installed tag captures events from participating visitors as anonymous daily aggregates, heatmaps, scroll bands, an attention split and field Core Web Vitals, and it is the only source in Novaverb that reports field experience.
Visitor Behavior đọc các sự kiện được thẻ đã cài đặt thu thập: nơi khách truy cập tham gia đã nhấp, họ đã cuộn xa đến đâu, nơi sự chú ý của họ dừng lại, và Core Web Vitals mà thiết bị thực của họ đo được. Đây là nguồn duy nhất trong Novaverb có thể báo cáo trải nghiệm thực tế cho các trang đã gắn mã đo và có lưu lượng đã thu thập.
What does the visitor behavior tool capture?
The visitor behavior tool captures, from participating visitors on instrumented pages, where they clicked, how far down the page they scrolled, where their attention stopped, and the Core Web Vitals their real devices measured. The captures are anonymous daily aggregates with no expiry on every tier; on Solo and above you can also watch a participating visit back to see the moment a page went wrong.
- Click heatmaps from participating visitors on instrumented pages
- Scroll-depth bands showing how far down the page real visitors reached
- An attention split showing where visitors stopped and where they left
- Field Core Web Vitals measured on visitors' real devices, per instrumented page
- Anonymous daily aggregates with no expiry, on every tier
- Watching a participating visit back, on Solo and above
Who is visitor behavior for?
Visitor behavior is for people who need to know what happened after the click: a business owner whose landing page earns visits and no leads, a marketing lead deciding where the call to action belongs, an SEO reading field Core Web Vitals for the pages that matter, and an agency that must show a client what real visitors did rather than what a lab run predicted.
Chủ doanh nghiệp
See where visitors stopped on the page that earns visits and no leads.
Marketing leads
Put the call to action where the attention split says visitors still are.
SEOs
Read field Core Web Vitals for instrumented pages from real devices, beside lab checks.
Đại lý
Show a client heatmaps and scroll bands from their own traffic, and on Solo, the visit that went wrong.
Why read visitor behavior from your own traffic?
Read visitor behavior from your own traffic because a lab simulation loads your page once, on one device, from one place, and a real visitor does none of those things. Visitor Behavior captures what participating visitors did on their own devices and connections, aggregated daily, so the heatmap, the scroll band and the Core Web Vitals describe your audience rather than a test rig.
Khách truy cập của bạn, không phải một mô phỏng
Bản đồ nhiệt, độ sâu cuộn và phân bổ chú ý được dựng từ chính những người thực sự đã truy cập, nên một trang đọc có vẻ ổn trong một lượt kiểm tra nhưng mất hết người đọc ở độ sâu 40% sẽ không còn vô hình nữa.
Lĩnh vực Core Web Vitals nơi đã thu thập
LCP, INP và CLS từ các thiết bị của khách truy cập tham gia trên các trang đã được trang bị với lưu lượng đã thu thập; các trang không có quan sát vẫn không khả dụng.
Xem lần truy cập đã sai
Phát lại phiên dựng lại trang từ DOM thay vì lưu video, nên một lượt truy cập kéo dài mười phút chỉ là một bản ghi nhỏ mà bạn có thể tua qua và thấy chính xác nơi khách truy cập đã bỏ cuộc.
How does the visitor behavior workflow run, from tag to fix?
The visitor behavior workflow runs in four steps. Install the tag on the pages you want to read; let participating visitors' clicks, scroll depth, attention and Core Web Vitals accumulate as anonymous daily aggregates; read the heatmap, the scroll bands and the field vitals for a page beside its crawl and search evidence; then change the page, and read the next days' captures to see whether behavior moved.
Install the tag
Paste the tag on the pages you want to read. It is the same tag that feeds field data into the rest of Novaverb.
Thu thập
Participating visitors' clicks, scroll depth, attention and field Core Web Vitals accumulate as anonymous daily aggregates with no expiry.
Read the page
Heatmap, scroll bands, attention split and field vitals for an instrumented page, beside its crawl and Search Console evidence.
Change and compare
Move the call to action, shorten the section, fix the layout shift; the next days' captures show whether behavior moved. On Solo and above, watch a participating visit back.
Visitor behavior from your visitors, not a simulation
Heatmaps, scroll depth and the attention split are built from what participating visitors did on your instrumented pages, on their own devices and connections, aggregated by day. A hot spot is a place real people clicked, a scroll band is how far real people reached, and an attention drop is where they left, which is a different fact from where a simulated user with a fixed viewport would stop.
- Heatmaps from real clicks
- Scroll bands from real visits
- Attention split by page region
Field Core Web Vitals in visitor behavior, where captured
The Core Web Vitals reported here were measured on visitors' real devices for instrumented pages that received captured traffic, which makes Visitor Behavior the only source in Novaverb that can report field experience. Where a page received no captured traffic, its field vitals are shown as not captured rather than estimated, and lab measurements remain a separate, labeled source.
- Measured on real devices
- Per instrumented page
- Not captured stays not captured
Watch the visitor behavior of a visit that went wrong
On Solo and above you can watch a participating visit back: the scrolls, the hesitations, the click that did nothing and the moment the visitor left. Aggregates tell you that a page loses people at a certain depth; a visit shows you what one person met there. Playback is the part that costs real storage, which is why it is the capability a paid plan buys.
- A participating visit, replayed
- The moment a page went wrong
- Solo and above
Visitor behavior from real traffic vs. a lab simulation
A lab simulation loads a page once, on a chosen device and connection, and reports how that run went; it is repeatable and useful, and it is not your audience. Visitor behavior from real traffic aggregates what participating visitors actually did and measured, day by day, on the devices they own. One predicts an experience; the other records it, and Novaverb labels which is which.
- One load, one device, one connection
- Clicks and scrolls that never happened
- Vitals for a test rig, not your visitors
- Nothing to watch back
- Anonymous daily aggregates from participating visitors
- Heatmaps and scroll bands from real clicks and scrolls
- Field Core Web Vitals measured on real devices
- A visit watched back, on Solo and above
What data does visitor behavior read?
Visitor behavior reads the events the installed tag captured from participating visitors on instrumented pages: clicks by position, scroll depth, attention by page region and the Core Web Vitals their devices reported, aggregated anonymously by day with no expiry. Playback data for a participating visit is kept on Solo and above. A page without the tag or without captured traffic has no behavior data, and says so.
The installed tag
The script you paste on instrumented pages; it captures events from participating visitors only.
Clicks, scrolls and attention
Positions and depths from real visits, aggregated by day and by page region.
Field Core Web Vitals
Measured on visitors' real devices for instrumented pages that received captured traffic.
Daily aggregates and, on Solo, visits
Aggregates with no expiry on every tier; a participating visit watched back on Solo and above.
What can you produce from visitor behavior?
What you can produce from visitor behavior is a page decision backed by real visits: a click heatmap, scroll-depth bands, an attention split by region, field Core Web Vitals for the page, a before-and-after across days when you change the layout, the visit that went wrong on Solo and above, and a list of instrumented pages whose behavior asks for a closer look.
How is Novaverb's visitor behavior different?
Novaverb's visitor behavior is different in what it counts and what it keeps. It reads your visitors rather than a simulation; it reports field Core Web Vitals only where they were captured and labels lab data as lab data; its aggregates are anonymous, daily and kept without expiry on every tier; and the paid capability is watching a visit back, because that is the part that costs real storage.
How does visitor behavior help SEO?
For SEO, visitor behavior is the field half of page experience and the answer to what happened after the click. Field Core Web Vitals per instrumented page sit beside the lab checks the audit runs, so a page that passes in the lab and fails on real devices is visible as such. Scroll bands and the attention split show whether a page that ranks actually gets read, which is where the content studio's rewrite begins.
How does visitor behavior relate to AI answer visibility?
For AI answer visibility, visitor behavior shows what happens when an answer engine sends someone to the page: whether they reach the section that was cited, whether the answer-first paragraph holds attention, and whether the page performs on the devices those readers use. Readiness and citation are measured by other pillars; this one shows whether the visit the citation produced went anywhere.
Which plans include visitor behavior?
Visitor behavior is included from the Free plan as the real entry, not a teaser: heatmaps, scroll depth, the attention split and field Core Web Vitals are anonymous daily aggregates with no expiry on every tier. Watching a participating visit back opens on Solo and above. Tiers also differ in seats, workspaces, data credits and history depth.
Hoạt động với
How much does visitor behavior cost?
Visitor behavior costs what your plan costs; it carries no separate fee, and the Free plan includes the aggregates without expiry. Plans are priced on scale, seats, workspaces, data credits and history depth, with visit playback from Solo, and the current amounts for each tier are on the pricing page, read from one source so this page never quotes a stale number.
So sánh các gói →Best practices for reading visitor behavior
The best practices for reading visitor behavior are about pages and patience. Instrument the pages that earn visits before the ones you wish did; wait for enough captured days before reading a heatmap; read scroll bands beside the page's crawl and search evidence; change one thing at a time and compare days; and read field vitals as your visitors' experience, not as a replacement for lab checks.
- Instrument the pages that already earn visits first
- Let enough captured days accumulate before reading a heatmap
- Read scroll bands beside the page's crawl and Search Console evidence
- Change one thing at a time and compare the days before and after
- Treat field Core Web Vitals as your visitors' experience, with lab checks kept separate
How does visitor behavior work with the rest of Novaverb?
Visitor behavior supplies the field half the other pillars lack. Site Health Audit and the free performance checks give the lab view, Audience Analytics gives sessions and engagement from connected sources, Rank Tracker and Keyword Intelligence show what brought the visit, the content studio rewrites the section where attention drops, and Reports carry the field vitals, dated, to the people who asked.
Frequently asked questions about visitor behavior
What does the visitor behavior tag record?
Events from participating visitors on the pages where the tag is installed: where they clicked, how far they scrolled, where their attention stopped and the Core Web Vitals their devices measured. The records are anonymous daily aggregates kept without expiry; on Solo and above a participating visit can also be watched back.
Is visitor behavior data anonymous?
Heatmaps, scroll bands, the attention split and field Core Web Vitals are anonymous daily aggregates: positions, depths and measurements added up per page per day, with no expiry, on every tier. They describe how a page was used, not who used it, and are captured only from visitors who participate.
What is the difference between field and lab Core Web Vitals in visitor behavior?
Field vitals were measured on your visitors' real devices for instrumented pages that received captured traffic; lab vitals come from a single test load on a chosen device. Visitor Behavior is the only source in Novaverb that reports field experience, and it labels lab measurements as a separate source rather than mixing them.
Why does a page show no visitor behavior data?
Because it has no tag installed or received no captured traffic from participating visitors yet. The tool shows not captured rather than an estimate, since a heatmap drawn from nothing would be a picture of a guess. Install the tag on the page and let captured days accumulate before reading it.
What does watching a visit back add to visitor behavior?
The moment a page went wrong for one person: the scrolls, the hesitations, the click that did nothing and the exit. Aggregates tell you where a page loses people; a replayed participating visit shows what they met there. Playback is available on Solo and above because storing it costs real money.
Which plans include visitor behavior?
Every plan. Heatmaps, scroll depth, the attention split and field Core Web Vitals are on Free as the real entry, kept as daily aggregates with no expiry; watching a participating visit back opens on Solo and above. The current amounts for each tier are on the pricing page, read from the same plan source as the app.
Start capturing visitor behavior
Start capturing visitor behavior by creating a free workspace, installing the tag on the pages that earn visits and letting captured days accumulate; the heatmaps, scroll bands and field vitals read from your own traffic. Compare the plans if you want to watch a visit back on Solo.