Backlinks Explorer: backlink analysis with your internal link graph beside it
Biết ai đang liên kết đến bạn, ai đang liên kết đến đối thủ, và sức mạnh liên kết nội bộ của bạn đang chảy về đâu.
What is backlink analysis, and what is Backlinks Explorer?
Backlink analysis is the review of the links that point at a site, the links it sends out, and the links its own pages exchange, to understand where authority arrives, where it leaks and where it fails to flow. Backlinks Explorer is Novaverb's backlink analysis: it maps referring domains and backlinks from a connected source, draws the outbound and internal link graph from your own crawl, and labels every figure by the source that observed it.
Backlinks Explorer lập bản đồ các miền giới thiệu và hồ sơ liên kết đã được ghi lại, và ghép chúng với đồ thị liên kết nội bộ từ việc thu thập dự án của bạn. Phạm vi được gán nhãn theo nguồn.
What does backlink analysis cover in Backlinks Explorer?
Backlink analysis in Backlinks Explorer covers three questions most tools keep apart: who links to you, read from a connected backlink source with each link's live, lost or redirected status; who you link out to, read from your own crawl; and how your pages link to each other, drawn as a Map of Content that finds orphan pages and weak clusters. Coverage is labeled by source.
- Inbound profile: referring domains, backlinks and Domain Rating from the connected source
- Anchor text categorized as brand, naked URL, generic, descriptive or empty
- Outbound links joined to the crawl status of the pages they point at
- Internal link graph and Map of Content from your own crawl, no paid index required
- Orphan pages and thin clusters surfaced from the graph
- Risk Review that is evidence-based and review-first, never a one-click label
Who is backlink analysis for?
Backlink analysis is for people who are asked where a site's authority comes from and where it goes: an SEO lead deciding which pages deserve more internal links, an agency reporting a client's referring domains with the source named, a content strategist finding orphan pages that no cluster reaches, and a business owner who wants the link picture without buying a verdict.
Lãnh đạo SEO
Read the internal link graph, find orphan pages and route authority to the pages that should earn it.
Đại lý
Report referring domains and backlinks with the observing source and its scope attached.
Nhà chiến lược nội dung
Use the Map of Content to strengthen topic clusters and connect pages nothing links to.
Chủ doanh nghiệp
See who links to you, who links to rivals and where your own links leak, in one view.
Why use backlink analysis that joins inbound, outbound and internal links?
Use backlink analysis that joins inbound, outbound and internal links because each one alone misleads: an inbound count says nothing about where the authority goes next, an outbound list says nothing about broken targets, and an internal map without crawl status hides links to pages that no longer answer. Backlinks Explorer joins all three to the same crawl.
Các miền giới thiệu đã ghi lại
Xem các bản ghi miền giới thiệu và backlink có sẵn từ nguồn đã kết nối, kèm theo phạm vi quan sát của nguồn đó.
Liên kết ngoài và nội bộ trong một màn hình
Liên kết ra ngoài và Liên kết nội bộ cho thấy nơi quyền lực của bạn bị rò rỉ và nơi nó nên chảy.
Bản đồ nội dung
Đồ thị liên kết nội bộ và các thực thể Schema của bạn, được trực quan hóa, tìm các trang mồ côi và củng cố các cụm chủ đề của bạn.
How does backlink analysis work, from source to fix?
Backlink analysis works in four steps. Connect a backlink source so referring domains and inbound links arrive with their observation scope; crawl your site so the outbound and internal graph is drawn from your own pages; work the inbound, outbound and internal tabs in turn, opening the evidence behind each row; then fix, export, and let the next crawl update the finding.
Kết nối một nguồn
Referring domains, backlinks and Domain Rating come from the connected source, with the scope of its observation attached. No source means honestly empty.
Thu thập dữ liệu trang web của bạn
The outbound and internal link graphs are drawn from your own crawl, joined to each target page's status, canonical and indexability.
Làm việc với các tab
Inbound, outbound, internal and Map of Content each answer one question; every row opens the link evidence behind it.
Sửa và xuất
Route internal links, repair outbound targets, export the lists; the next crawl updates the graph instead of the list being rebuilt by hand.
Backlink analysis reads the inbound profile from a named source
Referring domains, backlinks and Domain Rating come from the connected backlink source, each link reported as live, lost or redirected by the source that observed it, with anchor text categorized as brand, naked URL, generic, descriptive or empty. Inbound links are never inferred from your own crawl: with no source connected the inbound view is honestly empty rather than estimated.
- Referring domains and Domain Rating from the source
- Live, lost or redirected per link
- Anchor text categorized
Backlink analysis joins outbound and internal links to the crawl
Outbound Links and Internal Links are drawn from your own crawl and joined to the status of every target page, so a link pointing at a 4xx, a redirect or a noindex page is visible as a problem rather than counted as a link. Both graphs are crawl native and need no paid index; they update when you crawl again, and the fix that changed a target closes the finding on the next run.
- Outbound targets with their status
- Internal graph from your crawl
- Updates on the next crawl
Backlink analysis draws a Map of Content that finds orphan pages
The Map of Content visualizes your internal link graph together with the schema entities your pages declare, so a topic cluster is a shape you can read: which pages hold it together, which hang off one link, and which are orphans nothing reaches. The fix queue beneath it turns those shapes into internal-link work, ordered by the evidence in the graph rather than by a score.
- Clusters and orphan pages from the graph
- Schema entities beside the links
- A fix queue built from evidence
Evidence-based backlink analysis vs. a one-click toxic-link score
A one-click toxic-link score reads an inbound list, applies a hidden model and hands you a verdict to disavow by. Evidence-based backlink analysis shows each link with the source that observed it and its current status, joins your own outbound and internal links to crawl evidence, and leaves the review to you with the facts open. One sells a label; the other shows the links.
- A hidden model decides which links are bad
- Inbound counts with no observing source named
- Outbound and internal links ignored or unpriced extras
- Broken targets counted as links
- Risk Review is evidence-based and review-first
- Every inbound figure names its source and scope
- Outbound and internal graphs from your own crawl, no paid index
- A link to a 4xx or noindex page is shown as a problem
What data does backlink analysis read?
Backlink analysis reads three things that are usually kept apart: a connected backlink source for who links to you, with each link's status and the scope of the observation; your own crawl for who you link out to, joined to each target's status; and the same crawl for how your pages link to each other, with the schema entities they declare. Each figure keeps its source.
Connected backlink source
Referring domains, backlinks, Domain Rating and per-link status, with the observation scope attached.
Your project crawl
Every outbound and internal link on your captured pages, joined to the target's status, canonical and indexability.
Declared schema entities
The entities your pages declare, drawn beside the internal graph in the Map of Content.
Earlier crawls
The graph is redrawn on each crawl, so a repaired target closes its finding on the next run.
What can you produce with backlink analysis?
What you can produce with backlink analysis is the work behind a link strategy: a referring-domain and backlink profile with source and status, an anchor-text breakdown, a list of outbound links pointing at broken or non-indexable targets, an internal link graph, a Map of Content with orphan pages and weak clusters, a fix queue for internal links, and exports for each tab.
How is Novaverb's backlink analysis different?
Novaverb's backlink analysis is different in what it will not pretend. Inbound links are never inferred from your crawl, so no source means an honestly empty view; Risk Review is evidence-based and review-first, never a one-click toxic label; the outbound and internal graphs are entirely crawl native with no paid index; and every figure keeps the source that observed it.
How does backlink analysis help SEO?
For SEO, backlink analysis answers three questions in one place: which domains link to you and what the anchors say, which of your outbound links point at pages that no longer answer, and which of your own pages are orphans or hang off a single link. The internal graph is where the fastest wins usually sit, because routing links between pages you own needs no outreach and shows up on the next crawl.
How does backlink analysis help AI answer visibility?
For AI answer visibility, backlink analysis matters through the internal graph and the entities beside it. An answer engine retrieves pages it can reach and understand; an orphan page with no cluster around it is neither. The Map of Content shows which topic clusters are connected and which entity pages stand alone, so the content studio's answer-ready pages are linked into a structure a crawler and an engine can follow.
Which plans include backlink analysis?
Backlink analysis is included from the Free plan for the crawl-native part: the outbound and internal link graphs and the Map of Content need only your own crawl. Imported inbound backlink profiles open on Solo and above when a source is connected. Tiers differ in URLs per crawl, data credits a month, seats, workspaces and history depth.
Hoạt động với
How much does backlink analysis cost?
Backlink analysis costs what your plan costs; there is no separate license, and the Free plan includes the crawl-native graphs. Plans are priced on scale, URLs per crawl, data credits a month, seats, workspaces and history depth, and the current amounts for each tier are on the pricing page, read from one source so this page never quotes a stale number.
So sánh các gói →Best practices for backlink analysis
The best practices for backlink analysis start inside your own site. Crawl before reading any link view; fix internal orphans and broken outbound targets before spending on outreach; read an inbound figure with its source and scope, not as a market total; treat Risk Review as a review, not a disavow list; and re-crawl after changes so the graph, not a spreadsheet, tells you what happened.
- Crawl first; the outbound and internal graphs come from your own pages
- Fix orphan pages and broken outbound targets before chasing new inbound links
- Read every inbound figure with the source and scope that observed it
- Use Risk Review to review, not as an automatic disavow list
- Re-crawl after internal-link changes and let the graph close the findings
How does backlink analysis work with the rest of Novaverb?
Backlink analysis reads the same crawl the rest of Novaverb reads and hands its findings on. Crawl Explorer captures the pages and their links, Site Health Audit flags targets that fail, Competitive Analysis shows which domains co-rank on your tracked terms, the content studio fills the clusters the Map of Content shows as thin, and Reports carry the link picture, dated, to the people who asked.
Frequently asked questions about backlink analysis
Where do the inbound links in backlink analysis come from?
From a backlink source you connect, and only from there. Referring domains, backlinks, Domain Rating and each link's live, lost or redirected status carry the scope of that source's observation. Inbound links are never inferred from your own crawl, so with no source connected the inbound view is honestly empty.
Does backlink analysis label links as toxic?
No. Risk Review is evidence-based and review-first: it shows the links and the facts observed about them and leaves the judgment to you. A one-click toxic label would be a verdict from a hidden model, and a disavow made on it could remove links that were helping. The review is the product, not a score.
Can backlink analysis find orphan pages?
Yes. The internal link graph is drawn from your own crawl and the Map of Content visualizes it with the schema entities your pages declare, so pages nothing links to, pages hanging off a single link and thin clusters are visible as shapes. The fix queue beneath the map turns them into internal-link work.
Do I need a paid backlink index for backlink analysis?
Not for the outbound and internal graphs or the Map of Content: those are crawl native and available on the Free plan from your own crawl. An imported inbound backlink profile needs a connected source and opens on Solo and above. The two halves are labeled separately so you always know which one a figure came from.
How does backlink analysis treat a link to a broken page?
As a problem, not as a link. Outbound and internal links are joined to the crawl status of the page they point at, so a link to a 4xx, a redirect chain or a noindex page is shown with that status beside it. Repair the target or the link, re-crawl, and the finding closes on the fresh evidence.
How often does backlink analysis update?
The crawl-native graphs update every time you crawl, and the inbound profile updates when the connected source is refreshed within your plan's data credits. Each figure keeps the date and source of its observation, so a comparison between two runs is a comparison between two records rather than a guess about change.
Start your backlink analysis
Start your backlink analysis by creating a free workspace and crawling your site; the outbound and internal graphs and the Map of Content draw from that crawl at once, and a connected source adds the inbound profile. Compare the plans if you already know the crawl size and inbound coverage you need.