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Free Knowledge Graph Checker

Check whether a brand, person, product or organization is a recognized entity in Google's Knowledge Graph — with its entity types, description and match confidence. Free, no account.

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Run a real check above

Submit a public URL, domain, or keyword. Novaverb will show only the evidence this tool can actually retrieve or measure.

Evidence model

Know what the result proves

Each free check separates measured evidence from interpretation, and interpretation from the deeper work available in a connected workspace.

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1. Source

A live Knowledge Graph entity lookup. The result identifies where its evidence came from.

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2. Boundary

This searches the public Knowledge Graph for a matching entity. A match confirms recognition; an empty result means no confident entity match was returned, not that the entity can never rank.

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3. Next action

Use the finding to verify a problem, then connect a workspace when you need history, monitoring, or site-wide analysis.

Entities explained

Why being a Knowledge Graph entity matters for SEO and AI

The Knowledge Graph is Google's database of real-world entities — brands, people, products, places — and the facts and relationships between them. When your brand is a recognized entity, search engines and AI answer engines can attribute content to you with confidence, which powers knowledge panels, rich results and accurate citations in generative answers.

How entity recognition is built

Organization schema — declare your entity with schema.org markup, including a stable @id and logo.
sameAs links — connect your official profiles (Wikipedia, LinkedIn, Crunchbase) so the graph can corroborate you.
Consistent naming — use one exact brand name everywhere so mentions consolidate to a single entity.
Authoritative mentions — citations from trusted sources reinforce that the entity is real and notable.

Not matched yet?

Most newer brands aren't in the Knowledge Graph. It's an outcome of the signals above compounding over time — an empty result is a starting point, not a verdict.

Get the right answer

What to submit — and what to avoid

The check is only as honest as its input. These examples keep you out of the two mistakes that produce a misleading result.

check_circleUse it like this

NovaverbA brand or organization NAME — we ask the public Knowledge Graph whether it is a recognized entity.

Your Company LtdThe full legal or common name works; we match it against recognized entities.

cancelAvoid this

https://novaverb.comThis tool takes a name, not a URL — submit the brand or entity name itself.

Public methodology

Exactly how this result is produced

No opaque score. Every result comes from these steps — so you can trust it, reproduce it, and explain it to a client.

We query Google's public Knowledge Graph Search API for the entity name.
We report whether a matching entity is recognized and its declared type and description.
We relate recognition to the Organization schema and sameAs links you can publish to strengthen it.

Built on public standards

The international standards this check applies

Novaverb measures your site against these published specifications — not an opaque score. Each card names the standard, the body that maintains it, and exactly how this tool applies it.

schema.orgOrganization

Organization entity markup

Relates recognition to the Organization markup and sameAs links you can declare.

Read the specification open_in_new

GoogleKnowledge Graph

Knowledge Graph Search

Queries the public Knowledge Graph to confirm whether the entity is recognized.

Read the specification open_in_new

verifiedWe list a standard only where this tool genuinely reads or measures against it. Where a signal is outside a live check, the result says so instead of implying coverage.

Common questions

Knowledge Graph Checker FAQ

What does the Knowledge Graph Checker check?

It checks whether a brand, person, product or organization is a recognized entity in Google's Knowledge Graph, returning matching entity types, a description and a match confidence when a confident match is found.

What does it mean if my brand has no Knowledge Graph match?

An empty result means no confident entity match was found yet, not that your brand can never be recognized or rank. Recognition often grows as consistent references and authoritative signals accumulate over time.

What is an entity in Google's Knowledge Graph?

An entity is a distinct real-world thing, such as a person, company, product or place, that Google understands as a unique node with attributes and relationships, rather than just a matching string of text.

How do I get my organization recognized as an entity?

Publish consistent name, description and details, add schema.org Organization markup with sameAs links to authoritative profiles, and earn references from reputable sources. Consistency across the web helps Google form a confident entity match over time.

What does match confidence tell me?

Match confidence indicates how strongly the returned entity matches your query. A high confidence means Google is fairly certain of the entity identity; a lower one suggests ambiguity or a possible mismatch worth verifying.

What is the difference between an entity and a keyword?

A keyword is a text string people search. An entity is a disambiguated real-world thing Google understands with attributes and relationships. Entities power richer understanding, letting Google connect concepts beyond literal keyword matching.

Why do entities matter for SEO and AI answers?

Recognized entities help search engines and AI answer engines understand who you are, disambiguate your brand, and surface it in knowledge panels and generative answers, strengthening trust, relevance and visibility beyond keyword matching alone.

How does schema.org Organization markup help entity recognition?

Organization markup declares your name, logo, description and sameAs links to authoritative profiles in a machine-readable form. This structured evidence helps Google connect and confirm your entity, supporting a more confident Knowledge Graph match.

Does a Knowledge Graph match guarantee a knowledge panel?

No. A match confirms Google recognizes the entity, but whether a knowledge panel appears depends on query context, confidence and Google's own display decisions. Recognition is necessary but not sufficient for a panel.

Why is sameAs important for my entity?

sameAs links connect your site's Organization markup to authoritative external profiles that describe the same entity. These corroborating references help Google verify identity and consolidate signals, improving the chance of a confident Knowledge Graph match.

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