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AI Citation Tracker

Check brand mentions and owned-URL citations across configured ChatGPT, Gemini and Perplexity runs.

AI Citation Tracker runs the questions you define against configured answer engines and records brand mentions separately from citations to an owned URL. Unrun engines remain unavailable.

Why it is useful

A clear decision, with the supporting evidence close by

More people ask AI assistants for recommendations instead of scrolling search results, and most brands have no idea whether those answers ever mention them, let alone cite their pages as the source. Ranking in classic search no longer guarantees you appear where the buying question is actually asked, and nothing in Search Console reports it.

Captured answer-engine observations

See brand mentions and owned-URL citations only for configured ChatGPT, Gemini and Perplexity runs that completed.

Mention and citation separated

A tracked question distinguishes a brand mention from a captured citation to an owned URL; unrun engines remain unavailable.

Real engine responses

We record what the engines actually answered - a visibility signal, never a fabricated citation.

Data and evidence

See the evidence behind each result

This tracker runs the prompts you define against real assistants and logs the exact provider and model for every check. It distinguishes two outcomes that are usually collapsed: your brand being surfaced in an answer, and one of your own URLs being cited as the source. Both are recorded, separately, with the answer they came from.

Primary input

Questions and AI provider checks

Product layer

Mention-versus-citation model

Primary output

Answer-source gap queue

How to read this result

Results apply only to the checked provider, model, question, and timestamp; they are not presented as universal AI visibility.

Core capabilities

What you can do with AI Citation Tracker

You track buyer-intent prompts of your own choosing, read brand-surfaced and owned-URL-cited as two different numbers, follow a strict citation score with its 30-day trend, and work an answer-source gap queue that shows which prompts return an answer citing someone else.

01

Question-level visibility tracking

Add the questions your customers ask an AI assistant, and the tool queries a live model for each one and checks whether your brand or domain appears in the answer. It records the exact provider and model behind every check, so a result is always traceable evidence rather than a claim. A daily score and a 30-day trend show whether your visibility is rising or slipping.

  • Track your own buyer-intent questions
  • A live model is queried per question
  • Exact provider and model recorded
  • Daily score and 30-day trend
02

Mention versus citation truth model

The tool separates a brand mention from a real citation: surfacing means the model named you, while a citation means it produced a working URL on your own domain. The headline score counts only strict citations, so a passing mention can never inflate your numbers. Every result keeps the exact answer excerpt as evidence.

  • Surfaced and cited kept separate
  • Score credits owned-URL citations only
  • Answer excerpt saved as evidence
  • No fabricated citations, ever
03

Answer-source gap queue

When the model mentions you but links to no page of yours, the tool flags it as an answer-source gap - the questions where you surfaced but earned no citation to a page you own. It keeps the exact answer excerpt as evidence so you can see what was said and which questions to make citable.

  • Gaps where you surfaced but were not cited
  • Answer excerpt kept as evidence
  • Per-question cited / not-cited status
  • Ranked so you work the biggest gaps first

How the work moves

From available evidence to a reviewable next action

Add the prompts your buyers actually ask, run the check, read the split between mention and citation, then close the gaps on the pages that should have been the source. Each run is a dated observation, so a trend is built from checks that happened rather than from a model of what probably happened.

  1. 01

    Add your questions

    Enter the questions customers actually ask an assistant about your space.

  2. 02

    Run the check

    The tool queries the configured model for each question and analyzes every answer.

  3. 03

    Read the split

    See which questions surfaced your brand, which produced an owned-URL citation, and which did not cite an owned URL.

  4. 04

    Close the gaps

    Make the surfaced-but-not-cited questions citable by strengthening the matching pages on your site.

Built around real work

Useful for teams who need to move from evidence to delivery

Brand marketer

Monitors whether AI assistants recommend the brand for the questions that drive purchases.

AEO specialist

Turns surfaced-but-not-cited gaps into a concrete list of pages to make citable.

Competitive analyst

Reads which competitors an AI answer named alongside or instead of your brand, from the saved answer excerpts.

Resources

Read more about AI Citation Tracker

Written by the team that built it, and free to read without an account.

Browse the library

Frequently asked questions

AI Citation Tracker FAQ

Clear answers about data, availability and how the product fits into the wider workflow.

Which AI engine does it check?

It queries the AI model configured for your workspace and labels every result with that exact provider and model. When no model is connected, it says so and does nothing rather than inventing a result.

What is the difference between surfaced and cited?

Surfaced means the answer mentioned your brand or domain; cited means it included a working link to a page you own. Only citations count toward the headline score.

Does it track competitors too?

This tool focuses on your own surfaced-versus-cited status and keeps the full answer excerpt, so you can read any competitor the answer named. Competitive Analysis covers current search-result competition. Rival AI citation share is not shown without comparable rival citation evidence.

How does it help me improve?

For every question where you were mentioned but not cited, you see the exact question and answer excerpt, so you know which of your pages to make more citable for answer engines.

Measure & Report

Put AI Citation Tracker to work on your own evidence.

Start with a real project, keep unavailable data visible and follow the connected workflow when the result is ready for action.