Competitive Analysis
See every commercial-intent gap between you and the sites you actually compete with.
You need two very different competitive pictures — the domains that out-rank you in classic search, and whether AI answers cite you or someone else — and stitching them together from separate tools loses the thread. Novaverb builds both from evidence you can open, and marks anything it has not measured as insufficient rather than guessing.
Discover the domains that share your organic footprint, then measure your share of voice across both classic search and AI answers.
What you get
Discover real rivals
Competitors are surfaced from the SERPs you already appear in — the sites genuinely competing for your queries, not a vanity list.
Share of voice, incl. AI
Track your share of voice across the SERP and AI answers, so you know exactly where you're winning and losing ground.
Close the gap
See the keywords and pages rivals rank for that you don't — a prioritised gap list to attack next.
Inside Competitive Analysis
Organic competitor landscape
See the domains that co-rank with you for your own tracked keywords, plotted as a competitive-landscape bubble chart and listed with real overlap. The always-on native view shows common keywords, overlap share, a native Domain Rating and best and average SERP position; an optional metered analysis adds real organic traffic, traffic value and total keyword counts. Columns with no honest source stay as a dash, never a fabricated estimate, and you are never listed as your own competitor.
- Common keywords + overlap share %
- Native Domain Rating
- Best / average SERP position
- Optional: organic traffic, traffic value, total keywords
AI Share of Voice
Track how often AI answer engines cite your domain versus the comparison domains you monitor, from real citation pings rather than a model's opinion. A 30-day trend charts your share against each rival, and prompt-level Evidence shows the exact prompt, the engine, whether you were cited and the cited URL. Everything stays honestly empty until AI visibility is configured and prompts are measured.
- AI Share of Voice % vs rivals
- 30-day AI visibility trend
- Prompt-level citation evidence (engine, cited, URL)
- Prompts measured / attempted
Overlap and keyword gaps
SERP Overlap surfaces the keywords you share with each comparison domain and how tightly you compete; Keyword Gaps ranks the terms rivals rank for by search volume and difficulty so you can prioritize what to attack. Comparison domains are managed as monitored rivals, never treated as owned assets, and archiving one preserves its market history.
- Shared keywords + overlap %
- Gap keywords by volume + difficulty
- Their ranking position
- Active comparison domains monitored
What you can see
Concrete signals this system surfaces — measured, never fabricated.
From signal to action
Capture SERPs
Track keywords and capture their SERPs so Novaverb can see which domains co-rank with you.
Add rivals
Add the comparison domains you want to monitor for AI Share of Voice, overlap and gaps.
Measure AI visibility
Run citation pings to record whether AI answer engines cite you or your rivals for the prompts you track.
Prioritize
Read the landscape, gaps and evidence tabs to decide which competitor and which keywords to move on first.
What's included
Built for how you work
Identify the single domain with the most keyword overlap and drill into the terms they rank for that you do not.
Prove whether AI answers cite you or a rival for your priority prompts, with the exact prompt and cited URL as evidence.
Pull the highest-volume keyword gaps against a named rival and turn them into a prioritized brief list.
Built to be trusted
Common questions
How are organic competitors found?
From the SERPs Novaverb has actually captured for your tracked keywords — any domain that co-ranks with you becomes a competitor, scored by real keyword overlap. You are never listed as your own competitor.
What is AI Share of Voice?
It measures how often AI answer engines cite your domain versus the comparison domains you monitor, based on real citation pings across the prompts you track. It stays empty until AI visibility is configured and prompts are measured.
Why do some competitor columns show a dash?
Metrics like a rival's total organic traffic or keyword count have no honest source in the native view, so they show a dash until you run the optional metered analysis. Novaverb never fills them with a fabricated estimate.
How do keyword gaps work?
SERP Overlap and Keyword Gaps compare your keyword set against each comparison domain, ranking the terms they rank for by search volume and difficulty so you can prioritize.
Competitive Analysis, and the whole platform behind it.
Request your invite to start, or see exactly what's included at each tier.