Competitive Analysis: SEO competitor analysis from the results you already track
SEO competitor analysis in Novaverb: the domains observed in the latest stored results for your tracked keywords, exact shared terms, overlap and opportunities, each with its observation time.
See which domains appear across the search terms your project tracks.
Included from Free
What is SEO competitor analysis, and what is Competitive Analysis in Novaverb?
SEO competitor analysis is the study of which domains appear in the search results for the terms you care about, which terms you share with them, and where they appear while you are absent. Competitive Analysis is Novaverb's version: it reads the latest stored result for every tracked project keyword and keeps the observation time attached to every figure.
Review the current domains, shared keywords and opportunities derived from the latest stored result for each tracked project keyword.
- Category
- Research & Discovery
- Available from
- Free
- Evidence it reads
- Stored search results
Your tracked keyword set
Optional metered source
Configured answer engines - Works with
- Competitive Analysis
What does SEO competitor analysis show you?
SEO competitor analysis in Competitive Analysis shows where your project appears in the latest stored result for each tracked keyword, which external domains appear in the same results, the exact keyword and domain pairs you share, project overlap, and the tracked terms where other domains appear while your project is absent. Search volume and difficulty stay unavailable unless measured.
- Co-ranking domains observed across your tracked keyword set, plotted and listed with real overlap
- Exact shared keyword and domain pairs from the latest stored result
- Best and average observed position per domain, with the observation time
- Keyword opportunities: tracked terms where other domains appear and you do not
- An optional metered analysis that adds organic traffic, traffic value and keyword totals
- Your own answer-engine citation evidence, recorded separately and never mixed into the overlap
Who is SEO competitor analysis for?
SEO competitor analysis is for people who must say who they are up against: an SEO lead choosing which shared terms to defend, an agency answering a client about a domain that keeps appearing, a content strategist looking for terms rivals hold and the site does not, and a business owner who wants the competitive picture without a purchased guess.
SEO leads
Read the competitive landscape from your own tracked results and defend the terms you share.
Agencies
Show a client which domains co-rank, on which exact terms, and when that was observed.
Content strategists
Work the opportunity list: tracked terms where rivals appear and the project is absent.
Business owners
See both pictures, classic search and AI answers, from evidence rather than a model.
Why use SEO competitor analysis built from captured results?
Use SEO competitor analysis built from captured results because the domains that appear beside you on the terms you track are a fact, while a rival list estimated from a market model is a guess about a market you may not be in. Competitive Analysis reads the stored results, keeps the observation time, and never lists you as your competitor.
Observed search domains
Inspect external domains captured in the same latest stored results as the project keyword set.
Exact shared keywords
Open the keyword and domain pairs where both the project and an external domain appeared in the same result.
Measured opportunities
Review tracked terms where other domains appear and the project does not; missing demand measurements remain unavailable.
How does SEO competitor analysis work, from tracked keyword to opportunity?
SEO competitor analysis works in four steps. Track the keywords that matter and capture their search results. Review the domains observed across that set. Open the exact shared term or opportunity behind any row and choose a page or a term to work on. Then capture a later result to compare, and measure AI visibility as its own layer.
- 1
Capture SERPs
Track keywords and capture their search results. Every figure in the analysis comes from the latest stored result for those terms, with its observation time.
- 2
Add rivals
Comparison domains are managed as monitored rivals, never treated as owned assets; archiving one keeps its market history intact.
- 3
Measure AI visibility
Answer-engine citations are recorded for your own questions and URLs, separately from classic search overlap.
- 4
Prioritize
Open the shared term or the opportunity behind a row, choose the page to work, capture a later result and compare.
SEO competitor analysis maps the organic landscape from your tracked results
Competitive Analysis plots the domains that co-rank for your tracked keywords as a competitive-landscape bubble chart and lists them with overlap: common keywords, overlap share, a native Domain Rating and best and average observed position. The always-on native view reads the latest stored result for each term. An optional metered analysis adds real organic traffic, traffic value and keyword counts.
SEO competitor analysis shows exact overlap and keyword gaps
In Competitive Analysis, Shared Keywords lists the exact keyword and domain pairs where both appear in the latest stored result. Keyword Opportunities lists the tracked terms where other domains appear and your project does not. Search volume and difficulty stay unavailable where they were not measured, and every view exports with the same filter as the screen.
SEO competitor analysis keeps answer-engine evidence out of the overlap
Whether an AI answer cites you is a different question from who co-ranks in classic search, so the citations your configured answer engines returned are recorded in AI Citation Tracker and kept out of Competitive Analysis. The citation store grades your questions and URLs and holds no comparable denominator for another domain, so no rival answer-engine share is computed here.
SEO competitor analysis from captured results vs. an estimated rival list
An estimated rival list is produced by a model that guesses which domains compete with yours across a market and fills the gaps. SEO competitor analysis from captured results starts from the terms you track, shows the domains that appeared beside you and when, and leaves an unmeasured field empty. One describes a market, the other describes your results page.
| An estimated rival list | Competitive Analysis in Novaverb |
|---|---|
| Rivals guessed from a market model | Domains observed in the latest stored result for your tracked terms |
| Overlap and traffic filled with estimates | Exact shared keyword and domain pairs, unmeasured fields left empty |
| No observation time on any figure | Observation time attached to every figure |
| You can appear as your own competitor | The project and external domains kept separate |
What data does SEO competitor analysis read?
SEO competitor analysis reads the latest stored search result for every tracked project keyword: where the project appears, which external domains appear in the same results, and the observation time. A keyword that was never captured produces no entry rather than an assumed absence. An optional metered analysis adds organic traffic, traffic value and keyword totals from a paid source.
Stored search results
The latest captured result for each tracked keyword, with the domains observed and the time of observation.
Your tracked keyword set
The terms you chose to track define the analysis; a term never captured produces no entry.
Optional metered source
Organic traffic, traffic value and total keyword counts, only when the metered analysis runs.
Configured answer engines
Your own questions and the citations configured engines returned, recorded in AI Citation Tracker, not here.
How these figures are produced and checked: how Novaverb measures.
What can you produce with SEO competitor analysis?
What you can produce with SEO competitor analysis is a defensible competitive picture: a landscape chart of co-ranking domains, a per-domain table with overlap and observed positions, the exact shared keyword list, a keyword-opportunity list where you are absent, a monitored-rival roster with history, an AI share-of-voice view, and CSV exports that carry the same filter as the screen.
- Competitive landscape chart
- Per-domain overlap table
- Exact shared keyword list
- Keyword opportunities where you are absent
- Monitored-rival roster with history
- Best and average position per domain
- Filtered CSV exports
How is Novaverb's SEO competitor analysis different?
Novaverb's SEO competitor analysis is different in what it declines to conclude. A co-ranking domain is not called a business rival without separate evidence; shared visibility is where an investigation starts, not a verdict. Unmeasured volume and difficulty stay empty, answer-engine citations stay in the tool that captured them, and archiving a monitored rival keeps its market history intact.
- Two honest layers: always-on native overlap plus an optional metered deep-dive
- Answer-engine citations are recorded for your own questions and URLs, never estimated for a rival
- A co-ranking domain is not labeled a business rival without separate evidence
- Comparison domains are monitored rivals; archiving one keeps its history
How does SEO competitor analysis help SEO?
SEO competitor analysis tells you which terms to defend and which to take. The shared keyword list shows where a rival sits beside you on a term you already earn, and the opportunity list shows tracked terms where rivals appear and you do not. Every row opens the exact keyword or domain filter behind it.
How does SEO competitor analysis extend to AI answers?
For AI answers, SEO competitor analysis stops where the evidence does. The questions you define are run against configured answer engines, and the citations those engines returned are recorded, so you can see whether an answer cited you, a rival or no one. It stays a separate layer because the citation data offers no symmetric rival denominator.
Which plans include SEO competitor analysis?
SEO competitor analysis is included from the Free plan, available from stored tracked-keyword results. Tiers differ in how many keywords you track and how many results you capture, data credits a month for the optional metered analysis and answer-engine runs, seats, workspaces and history depth. The native overlap view behaves the same on every plan.
- FreeIncluded from here
- SoloIncluded
- StarterIncluded
- ProIncluded
- EnterpriseIncluded
Competitive Analysis
Available from stored tracked-keyword results
How much does SEO competitor analysis cost?
SEO competitor analysis costs what your plan costs, carries no separate fee, and the Free plan includes the native overlap view. Plans are priced on scale, tracked keywords, data credits a month, seats, workspaces and history depth, and the amounts for each tier are on the pricing page, read from one source so this page never quotes a stale number.
Best practices for SEO competitor analysis
The best practices for SEO competitor analysis are about reading evidence as evidence. Track the terms that matter before reading any landscape. Treat a co-ranking domain as a lead to investigate. Open the exact shared terms behind a bubble before deciding. Capture results again before claiming a change. Keep AI answer-engine citations in the tool that captured them.
- Track the terms that matter first; the analysis reads only stored results
- Read a co-ranking domain as a lead to investigate, not a verdict
- Open the exact shared keywords behind a row before deciding
- Capture a later result before claiming that anything changed
- Read answer-engine citations in AI Citation Tracker; they measure a different question
How does SEO competitor analysis work with the rest of Novaverb?
SEO competitor analysis reads what Rank Tracker and Keyword Intelligence track and hands its findings on. Keyword Intelligence classifies the shared and opportunity terms, the content studio writes for the terms where you are absent, AI Citation Tracker records the answer-engine citations for your own questions, and Reports carry the landscape, dated, to the people who asked.
SEO Tools
One workspace for crawl, keywords, backlinks, content, AI visibility and reporting.
See the productGEO & AEO Readiness
Inspect captured page structure for answer readiness, then track provider-observed visibility separately.
See the productKeyword Intelligence
Turn your real search demand into a prioritized keyword action plan, with intent classified before any metric.
See the productBacklinks Explorer
Know who links to you, who links to rivals, and where your internal authority flows.
See the productRead more about Competitive Analysis
- Can Google's Top Ranking Formula Be Replicated?Guides
- How to Check Backlinks for Any Website in 5 MinutesGuides
- What Is an SEO Experiment?Definitions
- Competitor Top PagesTry it free
- Keyword Gap CheckerTry it free
- SERP CheckerTry it free
Frequently asked questions about SEO competitor analysis
The short answers about SEO competitor analysis: the competitors are the domains observed in the latest stored results for your tracked keywords, search volume and difficulty show only when measured, an opportunity is a tracked term where others appear and you do not, and a co-ranking domain is not automatically a business rival.
Where does SEO competitor analysis get its list of competitors?
From the latest stored search result for each keyword you track: the external domains observed in those results are the competitive landscape. No domain is added from a market model, a keyword that was never captured produces no entry, and the project itself is never listed as its own competitor.
Does SEO competitor analysis show search volume and difficulty?
Only when they were measured. The native view reads observed positions and overlap from stored results; search volume, difficulty, organic traffic and traffic value appear when the optional metered analysis runs against a paid source. Where a figure was not measured, the column shows a dash rather than an estimate.
What is a keyword opportunity in SEO competitor analysis?
A tracked term where other domains appear in the latest stored result and your project does not. The list is built from your own tracked set, so each opportunity is a term you already decided matters, and opening the row shows the exact result and the domains observed in it.
Does SEO competitor analysis compare AI answer visibility between domains?
No. The citation store records what configured answer engines returned for your own questions and whether one of your URLs was cited; it holds no comparable denominator for another domain, so no rival answer-engine comparison is computed here. Read your own citation evidence in AI Citation Tracker, beside this view rather than inside it.
Is a co-ranking domain the same as a business rival?
No. Search competition changes keyword by keyword, and a domain that appears beside you on a term is not automatically a business rival. Competitive Analysis reports shared visibility as the place an investigation starts and never labels a domain a rival without separate evidence you supply.
What happens when I archive a monitored rival?
Its market history stays intact. Comparison domains are managed as monitored rivals rather than owned assets, so archiving one removes it from the active view while the results already captured with it remain available for comparison. Unarchive it later and the history is still there.
Start your SEO competitor analysis
Start your SEO competitor analysis by creating a free workspace, tracking the keywords that matter and capturing their results; the landscape, the shared terms and the opportunities read from those stored results at once. Compare the plans if you already know how many terms and captures a month you need.