Observed search domains
Inspect external domains captured in the same latest stored results as the project keyword set.
Competitive Analysis
See which domains appear across the search terms your project tracks.
Review the current domains, shared keywords and opportunities derived from the latest stored result for each tracked project keyword.
Available from stored tracked-keyword results
Why it is useful
A clear decision, with the supporting evidence close by
Search competition changes keyword by keyword, and a domain that appears beside you is not automatically a business rival. Novaverb reads the latest stored result for each tracked keyword, keeps the project and external domains separate, and lets you open the evidence behind every count.
Exact shared keywords
Open the keyword and domain pairs where both the project and an external domain appeared in the same result.
Measured opportunities
Review tracked terms where other domains appear and the project does not; missing demand measurements remain unavailable.
Data and evidence
See the evidence behind each result
Competitive Analysis reads the latest stored search result for every tracked project keyword. It shows where the project appears, which external domains appear in the same results, and which tracked terms contain other domains while the project is absent. Each figure comes from that captured keyword set and keeps the observation time attached. A keyword that was never captured produces no entry at all, rather than an assumed absence.
Primary input
Tracked keywords and stored search results
Product layer
Latest-result evidence model
Primary output
Openable search opportunity queue
How to read this result
Counts use one latest stored result per tracked keyword. Missing volume or difficulty remains unavailable, and rival AI citation share is not inferred.
Core capabilities
What you can do with Competitive Analysis
You can inspect co-ranking domains, exact shared keyword and domain pairs, project overlap, best and average observed position, and keyword opportunities. Every table row opens the specific keyword or domain filter behind it. Search volume and difficulty remain unavailable when they were not measured, rather than being filled with estimates. Every view exports to CSV with the same filter applied on the file as on the screen.
01
Current search landscape
See the external domains found in the latest stored results for your tracked keywords. The table shows observed keywords, keywords shared with your project, project overlap, and best and average observed position. A co-ranking domain is not labelled a business rival without separate evidence.
- Shared keywords and project overlap
- External domains observed
- Best and average observed position
- Search volume and difficulty when measured
02
Project ranking coverage
See which tracked keywords include your project in the latest stored result and which include other domains while your project is absent. AI citation evidence remains a separate related tool because the current citation data does not provide a symmetric rival denominator.
- Project ranking coverage across observed keywords
- Latest stored result per tracked keyword
- Exact keyword and domain evidence
- Observed keywords and co-ranking domains
03
Shared keywords and opportunities
Shared Keywords lists exact keyword and domain pairs where both appear in the latest stored result. Keyword Opportunities lists tracked terms where other domains appear and your project does not. Search volume and difficulty stay unavailable when they were not measured.
- Shared keywords and project overlap
- Keyword opportunities by measured volume and difficulty
- Observed domain position
- External domains observed in current results
How the work moves
From available evidence to a reviewable next action
Track keywords, capture their search results, review the domains observed across that set, then open the exact shared term or opportunity behind each row. Use the evidence to choose a page or term to work on, then capture a later result to compare. A co-ranking domain is not called a business rival without separate evidence, so shared visibility is where an investigation starts rather than a verdict about the market you compete in.
- 01
Capture search results
Track keywords and capture their search results so Novaverb can show which external domains appear across the same set.
- 02
Review co-ranking domains
Review the domains observed across the same tracked keyword set and open the exact shared-keyword evidence for any domain.
- 03
Review keyword opportunities
Review tracked keywords where other domains appear but your project does not, ordered by measured search demand when available.
- 04
Prioritize
Read the domains, shared keywords and opportunities to decide which terms deserve work first.
Built around real work
Useful for teams who need to move from evidence to delivery
SEO manager
Identify the domain sharing the most project keywords and open the exact terms behind that count.
Search strategy lead
Separate domains that merely share search results from the domains worth monitoring as business competitors.
Content planner
Review the highest-demand tracked terms where other domains appear and the project does not.
Resources
Read more about Competitive Analysis
Written by the team that built it, and free to read without an account.
Guides
Step-by-step walkthroughs, five minutes each.
Definitions
What the terms on this page actually mean.
Try it free
Run the idea on a real URL, no account needed.
Connected products
Keep the work moving without losing the source
Frequently asked questions
Competitive Analysis FAQ
Clear answers about data, availability and how the product fits into the wider workflow.
How are search domains found?
Novaverb reads the latest stored search result for each tracked keyword and lists external domains found across that set. A co-ranking domain is not automatically a business competitor, and the project domain is excluded.
What does project ranking coverage mean?
It is the number of observed tracked keywords where your project appears in the latest stored search result. It is not an AI citation score and does not estimate unobserved keywords.
Why do some values show a dash?
Search volume and difficulty stay unavailable when they were not measured. Novaverb does not replace missing demand data with zero.
How do keyword opportunities work?
Shared Keywords shows terms where your project and another domain both appear. Keyword Opportunities shows terms where other domains appear but your project does not, using measured volume and difficulty only when available.
Research & Discovery
Put Competitive Analysis to work on your own evidence.
Start with a real project, keep unavailable data visible and follow the connected workflow when the result is ready for action.