SEO Tools
Every SEO tool your team needs in one workspace: crawl and site audits, keyword and backlink research, rank tracking, content, AI-answer visibility and client reporting, all on your own data.
What is Novaverb SEO Tools?
Novaverb SEO Tools is an all-in-one SEO platform that brings crawling, auditing, keyword and backlink research, rank tracking, content and AI-search visibility into one workspace.
SEO tools are the software teams use to find, fix and grow search visibility, crawling and auditing a site, researching keywords and backlinks, tracking rankings, writing content and now measuring how AI answer engines cite you. Novaverb brings all of them into one workspace that runs on your own crawl, Search Console and analytics data, so every number is evidence you can open rather than an estimate you have to trust.
Why use one SEO platform instead of separate tools?
A stack of single-purpose tools makes you re-export data between apps that never agree. Novaverb keeps every tool on one project so a finding in one carries straight into the next.
One platform, every tool
Replace a stack of single-purpose SEO tools with one workspace: crawl, keywords, links, content, rankings and reports share the same data.
Built for Google and AI search
Track classic rankings and AI-answer visibility side by side, so you compete where search is actually going.
Evidence, not guesses
Every metric traces back to a real crawl or a connected data source, no invented numbers, and exportable for clients.
Technical SEO & crawl tools
Crawl your whole site the way a search engine does, then grade it against a defined standard and fix what matters first.
Site trust, security & speed tools
The signals search engines and visitors quietly check, HTTPS, security headers, mixed content and protocol hygiene, scored as a clear trust scorecard.
Keyword research tools
Turn first-party search demand into a prioritised list, intent, funnel stage and commercial value built from your own terms and Search Console, not padded estimates.
Backlink analysis tools
Off-site authority in one place, who links to you, who you link out to, and how your own pages link together, never inventing an inbound link your data cannot prove.
Competitor & market analysis tools
See the domains that out-rank you in classic search and whether AI answers cite you or a rival, from evidence you can open, not a guess.
Rank tracking tools
Daily positions you can trust, anchored to Search Console truth and cross-checked against a live whole-web rank so a move is real before it is reported.
Traffic & analytics tools
Understand who arrives, what they do and where the journey breaks, reconciled from your connected analytics, stage by stage to conversion.
Content & AI writing tools
Draft answer-ready content grounded in your real page and keyword data, so what you publish is built to rank and to be quoted.
AI search, GEO & AEO tools
Win the AI answer, not just the blue link, track whether ChatGPT, Perplexity, Gemini and Google AI Overviews retrieve, quote and cite your pages, and make each page more extractable.
AI Citation Tracker
Know where your brand is cited, missing, or where an answer engine quotes a competitor instead.
GEO & AEO Readiness
Score how retrievable, quotable and citable each page is for generative answer engines.
NovaAssistant
Ask Nova, a senior-SEO operator that reads your data and tells you what to do next.
Local SEO tools
Get found in your area, the local signals, Google Business presence and map-pack readiness that decide who wins nearby searches.
Reporting & white-label tools
Turn every scan into a clear, scheduled report a client actually reads, white-labelled, recurring and built from the same evidence the tools ran on.
How the SEO Tools platform works
Add your site
Create a project for your domain and connect Google Search Console and Analytics when you want first-party numbers.
Crawl & measure
Novaverb crawls every page and pulls your connected data, capturing the signals each tool reads.
Prioritise fixes
Each tool turns findings into a ranked, jump-to-page work-list, so you always know what to do next.
Report & repeat
Schedule a white-label report, re-crawl to verify the fix, and track the trend over time.
What data powers your SEO tools?
Every tool runs on your own evidence, and anything it cannot prove is marked insufficient instead of being filled with a number nobody can trace.
Your own crawl
A full crawl of your site is the base layer, titles, canonicals, directives, links, rendering and security signals, page by page.
Google Search Console
Connect Search Console for real clicks, impressions, CTR and positions, the truth layer under keywords and rankings.
Google Analytics
Connect analytics for traffic, engagement and conversion, reconciled into the audience and journey views.
Evidence-gated by design
A metric with no source shows a dash marked insufficient, never a fabricated estimate presented as fact.
Who is Novaverb SEO Tools for?
In-house SEO teams
Run crawl, keywords, rankings and reporting from one workspace instead of stitching five subscriptions together.
Agencies & consultants
Manage many clients, prove work with evidence-backed exports, and send recurring white-label reports.
Founders & marketers
See the single top fix and its affected pages without needing to read a dense technical report.
GEO & AI-search leads
Track and improve how AI answer engines cite your pages, alongside classic Google rankings.
How is Novaverb different from other SEO tools?
Free SEO tools vs. the full workspace
Start with the free tools to check a single page or idea in seconds. Move into the workspace when you need saved projects, history, scale and reporting.
- No login, check a page or keyword instantly
- Website SEO checker, meta & schema generators
- Keyword research tool and GEO/AEO checker
- Great for a one-off answer
- Saved projects, crawl history and trends
- Crawl at scale with Search Console & Analytics
- Rank & AI-citation tracking over time
- Scheduled white-label reporting
Plans & pricing for SEO Tools
Start free, then scale crawl limits, history depth, keyword and rank tracking, AI-visibility monitoring and white-label reporting as your team grows.
Frequently asked questions about SEO tools
What are SEO tools?
SEO tools are software that helps you improve how a website performs in search. They cover technical crawling and site audits, keyword and backlink research, rank tracking, content optimisation and, increasingly, AI-answer visibility. Novaverb bundles all of these into one platform that works off your own site data.
Is Novaverb an all-in-one SEO tool?
Yes. Novaverb combines crawl and technical audits, keyword and competitor research, backlink analysis, rank tracking, analytics, content generation, AI-citation tracking and reporting in one workspace, so you replace a stack of single-purpose tools that don't share data with one platform that does.
Are there free SEO tools?
Yes. Novaverb offers a set of free SEO tools, a website SEO checker, meta-tag and schema generators, a keyword research tool and a GEO/AEO checker, at /free-tools, with no login required. The full workspace adds saved projects, history, crawling at scale and reporting.
Do I need separate tools for keywords, backlinks and audits?
No. That is the problem Novaverb solves. Keywords, backlinks, crawl audits, rankings and content all live in one platform and share the same project data, so a finding in one tool carries straight into the next instead of being re-exported between disconnected apps.
Does Novaverb work for AI search like ChatGPT, Perplexity and Google AI Overviews?
Yes. Alongside classic Google rankings, Novaverb tracks whether AI answer engines retrieve, quote and cite your pages, and its GEO & AEO Readiness checks score how extractable each page is for those engines, so you can compete in both classic and AI search from one place.
What data do the SEO tools run on?
Your own. Every tool works from a real crawl of your site plus any sources you connect, such as Google Search Console and Google Analytics. Metrics that need a source you haven't connected are shown as insufficient rather than filled with a fabricated number.
Do I need a paid plan to use the SEO tools?
No. Novaverb has a free plan and free public tools you can start with today. Paid plans raise crawl limits, history depth, keyword and rank tracking, AI-visibility monitoring and white-label reporting for teams and agencies that need more scale.
Request your invite to start, or see exactly what's included at each tier.