One connected platform
Bring core search-visibility workflows into one workspace: crawl, keywords, links, content, rankings and reports share the same data.
SEO Tools
One workspace for crawl, keywords, backlinks, content, AI visibility and reporting.
Novaverb connects technical crawl and site audits, keyword and backlink research, rank tracking, content generation, AI-answer (GEO/AEO) readiness and client-ready reporting, all in one place, working off your own data instead of a dozen disconnected tabs.
Why it is useful
A clear decision, with the supporting evidence close by
SEO tools are the software teams use to find, fix and grow search visibility, crawling and auditing a site, researching keywords and backlinks, tracking rankings, writing content and now measuring how AI answer engines cite you. Novaverb brings all of them into one workspace that runs on your own crawl, Search Console and analytics data, so every number is evidence you can open rather than an estimate you have to trust.
Separate search and answer evidence
Review Search Console, provider rank observations and configured answer-engine runs without treating one source as proof of another.
Evidence, not guesses
Displayed metrics retain their crawl or connected-source context; unavailable sources remain unavailable rather than becoming synthetic numbers.
Data and evidence
See the evidence behind each result
Each view names the project source it uses: captured crawl data, connected Search Console observations or connected analytics. Source-specific views activate when their connection is ready, keeping every displayed number tied to evidence you can inspect. A view whose source is not connected says so rather than estimating around the gap.
Available evidence
The evidence available in the active project and the details you provide.
Decision support
Novaverb connects technical crawl and site audits, keyword and backlink research, rank tracking, content generation, AI-answer (GEO/AEO) readiness and client-ready reporting, all in one place, working off your own data instead of a dozen disconnected tabs.
How to read this result
This result names the project evidence, scope and observation window used to produce it.
Core capabilities
What you can do with SEO Tools
One workspace covers technical crawling and site audits, keyword and backlink research, rank tracking, competitor and AI-visibility analysis, content generation and client reporting. Because they share one project and one crawl, a finding in the audit and a keyword opportunity refer to the same pages instead of to two disconnected exports.
How the work moves
From available evidence to a reviewable next action
Add a project, connect the sources you have, crawl, then work from whichever pillar matches the question in front of you. Findings carry their evidence between tools, so a page raised by the audit can be opened in the crawl, checked against search demand and handed to the content studio without leaving the project.
- 01
Capture
Collect the crawl, search and connected-source evidence the decision actually needs.
- 02
Understand
Keep the source, scope and observation time attached while you diagnose the gap.
- 03
Act
Move from a supported finding to the page, brief, task or report that carries the work forward.
- 04
Verify
Use a fresh observation or the connected source to check what changed instead of assuming success.
Connected outcomes
Continue from this product into a complete customer workflow
Resources
Read more about SEO Tools
Written by the team that built it, and free to read without an account.
Guides
Step-by-step walkthroughs, five minutes each.
Definitions
What the terms on this page actually mean.
Try it free
Run the idea on a real URL, no account needed.
In the app
How this works once you are inside a workspace.
Connected products
Keep the work moving without losing the source
Frequently asked questions
SEO Tools FAQ
Clear answers about data, availability and how the product fits into the wider workflow.
What are SEO tools?
SEO tools are software that helps you improve how a website performs in search. They cover technical crawling and site audits, keyword and backlink research, rank tracking, content optimisation and, increasingly, AI-answer visibility. Novaverb bundles all of these into one platform that works off your own site data.
Is Novaverb an all-in-one SEO tool?
Yes. Novaverb combines crawl and technical audits, keyword and competitor research, backlink analysis, rank tracking, analytics, content generation, AI-citation tracking and reporting in one workspace, so you replace a stack of single-purpose tools that don't share data with one platform that does.
Are there free SEO tools?
Yes. Novaverb offers a set of free SEO tools, a website SEO checker, meta-tag and schema generators, a keyword research tool and a GEO/AEO checker, at /free-tools, with no login required. The full workspace adds saved projects, history, crawling at scale and reporting.
Do I need separate tools for keywords, backlinks and audits?
No. That is the problem Novaverb solves. Keywords, backlinks, crawl audits, rankings and content all live in one platform and share the same project data, so a finding in one tool carries straight into the next instead of being re-exported between disconnected apps.
Does Novaverb work for AI search like ChatGPT, Perplexity and Google AI Overviews?
Yes. Alongside classic Google rankings, Novaverb tracks whether AI answer engines retrieve, quote and cite your pages, and its GEO & AEO Readiness checks score how extractable each page is for those engines, so you can compete in both classic and AI search from one place.
What data do the SEO tools run on?
Your own. Every tool works from a real crawl of your site plus any sources you connect, such as Google Search Console and Google Analytics. Metrics that need a source you haven't connected are shown as insufficient rather than filled with a fabricated number.
Do I need a paid plan to use the SEO tools?
No. Novaverb has a free plan and free public tools you can start with today. Paid plans raise crawl limits, history depth, keyword and rank tracking, AI-visibility monitoring and white-label reporting for teams and agencies that need more scale.
Research & Discovery
Put SEO Tools to work on your own evidence.
Start with a real project, keep unavailable data visible and follow the connected workflow when the result is ready for action.