Add Your First Project and Run a Crawl

A project is your scoped workspace in Novaverb. When you add a domain, the entire tool suite — crawling, audits, keyword research, and search data — starts working on that site. This guide walks you through creating your first project and running your first crawl.

Create your project

Everything in Novaverb is organized around a domain, so this is always the first step.

1. From the top navigation, open the Projects area.
2. Choose to add a new project and enter the domain you want to analyze (for example, yourbrand.com).
3. Confirm to create the project. Novaverb sets up a dedicated workspace scoped to that domain.

You can create additional projects later for other domains you own or manage. Each project keeps its own crawls, audits, and history separate.

Run your first crawl

Crawl Explorer in the SEO section walks your whole site the way a search engine would, then surfaces per-URL data across many tabs — status codes, titles, meta descriptions, headings, word count, indexability, canonicals, and internal links.

1. With your project selected, open Crawl Explorer in the SEO section.
2. Start a scan. Novaverb begins fetching pages from your domain and building the URL inventory.
3. Let the crawl finish. Larger sites take longer, since every reachable URL is fetched and parsed.

Every crawl is saved as a timestamped scan snapshot — an independent, tamper-evident evidence record you can keep as proof of what your site looked like at that moment.

Explore what the crawl found

Once the scan completes, use the tabs in Crawl Explorer to move through the results. A few useful starting points:

• Status codes — spot broken pages (like 404s) and redirects.
• Titles and meta — find missing, duplicate, or overly long tags.
• Headings and word count — see thin pages and heading structure.
• Indexability and canonicals — confirm which pages are eligible to rank and where canonical tags point.
• Internal links — understand how pages connect to one another.

Each row represents a real URL from your site, so you are always looking at your own data — nothing is fabricated.

What to do next

1. Skim the status codes tab first and note any obvious errors.
2. Head to the Site Health Audit for a scored, prioritized view of what to fix.
3. Re-run the crawl periodically. Because each run is saved as its own snapshot, you can compare over time and prove that issues were resolved.

That is the core loop: add a domain, crawl it, and let the snapshot become your baseline. From here, the rest of the Novaverb tools build on the data this first crawl produced.