Find Keywords with Keyword Intelligence

Keyword Intelligence is Novaverb's keyword research workspace. It helps you understand what people search for, why they search it, and how hard each term is to win — so you can plan content around real demand. This guide covers the core workflow.

Start a search

1. With your project selected, open Keyword Intelligence in the SEO section.
2. Enter a seed keyword or topic that matters to your business.
3. Review the results, which expand your seed into related terms, questions, and groupings.

Read search intent

Every keyword carries an intent — the reason behind the search. Keyword Intelligence surfaces search intent so you can match each term to the right kind of page.

• Informational terms suit guides and explainers.
• Commercial or transactional terms suit product, pricing, or comparison pages.
• Navigational terms point to a specific brand or destination.

Matching content type to intent is one of the fastest ways to improve how a page performs.

Discover questions and People-Also-Ask

Question discovery shows the real questions people ask around your topic, including People-Also-Ask (PAA) style prompts.

1. Look at the questions surfaced for your seed term.
2. Group them by the underlying need they express.
3. Use them as headings, FAQ entries, or standalone articles that answer each question directly.

These questions are especially valuable for capturing long-tail traffic and for content that AI answer engines can cite.

Cluster related topics

Clustering groups related keywords together so you plan by topic instead of chasing individual terms.

• Each cluster represents a theme you could cover with one strong page or a small set of connected pages.
• Clusters help you avoid creating multiple thin pages that compete with each other.
• Use them to sketch an internal linking structure around a central topic.

Interpret the metrics

Where available, Keyword Intelligence shows metrics to help you prioritize:

• Volume — roughly how often a term is searched.
• Difficulty — how competitive it is to rank for.
• CPC — the cost-per-click signal, a proxy for commercial value.

Metrics are shown where data is available. When a value is not available for a term, Novaverb leaves it honestly blank rather than guessing.

Turn research into a plan

1. Shortlist clusters that match your intent and have workable difficulty.
2. Draft one strong page per cluster, using the discovered questions as subheadings.
3. Cross-check against Google Search Console data to see which terms you already rank for, since GSC positions are treated as authoritative.

By combining intent, questions, clusters, and metrics, you build a keyword plan grounded in real demand — and one you can measure against actual search performance later.