Intent first
Captured keywords can be classified by intent and brand or local signals before you choose what to track; classification does not predict conversion.
Keyword Intelligence
Turn your real search demand into a prioritized keyword action plan, with intent classified before any metric.
Classify intent, find quick wins, map queries to landing pages and decide what to track. Search Console supplies performance; volume, CPC, difficulty and PAA stay unavailable until their required sources are connected.
10 keywords on Free, volume, related and PAA on Solo and above
Why it is useful
A clear decision, with the supporting evidence close by
Keyword tools bury the two questions that matter, which terms can move this month and which deserve tracking, under vanity volume numbers and third-party estimates. Keyword Intelligence builds intent, funnel, and brand natively from your own terms and Search Console evidence, and is honest about which numbers it does not yet have.
Questions and PAA when captured
Classify question queries from your corpus and inspect People Also Ask only when a real SERP snapshot provides it.
Evidence before metrics
Volume, CPC and difficulty appear only when a supporting source is connected; missing evidence remains a dash, never a synthetic zero.
Data and evidence
See the evidence behind each result
Keywords Explorer reads Search Console for demand your site has actually recorded - clicks, impressions, CTR and average position per term - and classifies intent, funnel stage and brand natively rather than buying a third-party label. A term with no impressions is reported as having none, which is a fact about your site and not a gap in the data.
Available evidence
The evidence available in the active project and the details you provide.
Decision support
Classify intent, find quick wins, map queries to landing pages and decide what to track. Search Console supplies performance; volume, CPC, difficulty and PAA stay unavailable until their required sources are connected.
How to read this result
This result names the project evidence, scope and observation window used to produce it.
Core capabilities
What you can do with Keyword Intelligence
The cockpit groups terms into decision lanes: striking-distance positions between 11 and 20, page-one terms with low CTR, and zero-click terms that draw impressions but no visits. Each lane gates on the evidence it needs, so a lane is empty when the evidence is missing instead of being filled with guesses.
01
Decision-grouped KPI cockpit
The cockpit groups every metric by the decision it serves: demand size, ranking strength, and commercial and tracking, so you read the portfolio the way you act on it. Ranking metrics like top-3, top-10, striking-distance 11-20, and average position come from your Search Console snapshot, and any metric that needs a source you have not connected is shown as a dash marked insufficient, never a fabricated zero. A source-readiness strip and data-jobs panel show exactly what is connected and when it last synced.
- Keyword assets, GSC impressions, clicks, and terms with volume
- Top-3, top-10, striking 11-20, and average position
- Commercial terms, low-CTR page-1, zero-click, and tracked counts
- Source readiness for Search Console, Planner, rank tracker, classifier
02
Opportunity lanes that gate on evidence
Instead of one flat list, terms are sorted into action lanes: quick wins in positions 4-20 with real impressions, low-CTR winners on page 1, page-2 pushes, zero-click demand, and terms that need tracking. Each lane carries a live count and a one-line play, rewrite the title, refresh content, add internal links, and lanes that depend on Search Console are marked insufficient until it is connected rather than shown as empty. A per-keyword drawer maps each term to the URLs receiving it, flags cannibalization, and recommends the next action.
- Quick wins: position 4-20 with proven demand behind them
- Low-CTR winners: page 1 with proven demand but under-earning clicks
- Zero-click demand: impressions with no clicks
- Query-page mapping with cannibalization flag when more than one URL
03
Native intent, funnel, and brand
Intent (informational, navigational, commercial, transactional, mixed), funnel stage (top, middle, bottom), and brand are classified from the query text and your own brand tokens, with bilingual English and Vietnamese lexicons and script-and-market language detection. This runs with no third-party keyword feed, so the classification is yours and explainable. Search volume, difficulty, and CPC are deliberately left blank as a dash until you connect a source, so the asset layer is never padded with invented numbers.
- Intent class from transactional, commercial, navigational, informational signals
- Funnel stage mapped from intent
- Brand flag from domain and project name tokens
- Volume, difficulty, and CPC shown as honest dashes until a source connects
How the work moves
From available evidence to a reviewable next action
Connect a source, let the terms be classified, work the lane that matches this month's capacity, then track what you changed and inspect the terms that moved. Because the lanes are computed from live Search Console data, a term leaves a lane when its own numbers change.
- 01
Connect a source
Link Search Console to pull clicks, impressions, CTR, and position, or import seed terms to start the asset layer.
- 02
Classify natively
The built-in classifier tags each term with intent, funnel stage, and brand from its text, no external feed needed.
- 03
Work the lanes
Open an opportunity lane, read its play, and filter the table to the terms that lane surfaces.
- 04
Track and inspect
Toggle tracking on the terms that matter and open a keyword's drawer to see its mapped pages and next action.
Built around real work
Useful for teams who need to move from evidence to delivery
In-house SEO teams
Pull the quick-wins and page-2 lanes each week to decide which pages to refresh for the fastest position gains.
Content strategists
Use native intent and funnel classification and the Questions and Topic Cluster views to plan coverage from your own corpus.
Agencies proving ROI
Show tracked-term movement and low-CTR opportunities from first-party Search Console data without paying for third-party estimates.
Connected outcomes
Continue from this product into a complete customer workflow
Create & Grow
How Do I Create a Content Brief From Real Search Data?
Start with captured demand, page evidence and answer gaps, then preserve the sources behind every recommendation.
Open workflowCreate & Grow
Which Old Blog Posts Should I Update First?
Prioritize pages with observed demand and a fixable content gap before creating more content.
Open workflowCreate & Grow
Why Aren't Search Visitors Reaching Pages That Convert?
The journey breaks when search intent, internal paths, proof and the next action do not connect across pages.
Open workflowResources
Read more about Keyword Intelligence
Written by the team that built it, and free to read without an account.
Guides
Step-by-step walkthroughs, five minutes each.
Definitions
What the terms on this page actually mean.
Try it free
Run the idea on a real URL, no account needed.
In the app
How this works once you are inside a workspace.
Connected products
Keep the work moving without losing the source
Frequently asked questions
Keyword Intelligence FAQ
Clear answers about data, availability and how the product fits into the wider workflow.
Do I need Search Console to get value?
You can classify intent, funnel, and brand and browse your term corpus without it. Ranking strength, opportunity lanes, and CTR metrics unlock once Search Console is connected, and stay marked insufficient until then.
Why is search volume showing a dash?
Volume, difficulty, and CPC require a keyword-planner source. Until that is connected those fields are left blank on purpose rather than filled with an estimated number.
Where do intent and funnel labels come from?
They are derived deterministically from the query text and your project's brand tokens using bilingual English and Vietnamese lexicons and script detection, so every label is explainable and yours.
How does the tool avoid faking rankings for untracked terms?
Rank tracking stores a real SERP position for tracked terms and stores nothing when the domain does not rank, so a blank is a genuine no-rank rather than a fabricated position.
Research & Discovery
Put Keyword Intelligence to work on your own evidence.
Start with a real project, keep unavailable data visible and follow the connected workflow when the result is ready for action.