Local SEO: local SEO signals, Google Business Profile readiness and NAP consistency from your own pages
Local SEO in Novaverb reads the business identity your own pages declare, lists every variant of your name, phone and address with the pages carrying it, and scores Google Business Profile readiness with the gaps named.
Get found in your area, local signals, Google Business readiness and NAP consistency.
Included from Free
What is local SEO, and what does the Local SEO tool in Novaverb do?
Local SEO is the work of being found by people searching in a place: a consistent business identity, a complete Google Business Profile, and pages that declare who and where you are. The Local SEO tool in Novaverb reads the identity your pages declare in structured data, checks that name, address and phone agree, and scores Google Business Profile readiness.
Local SEO audits the on-site local signals in your structured data, checks Google Business Profile readiness, and flags name/address/phone inconsistencies.
- Category
- Trust & Experience
- Available from
- Free
- Evidence it reads
- Structured data on your pages
Contact details in page text
The readiness checklist
Earlier crawls - Works with
- Google Business Profile
NAP Citations
What does the local SEO tool check on your pages?
The local SEO tool checks what your site says about your business: Organization or LocalBusiness schema, PostalAddress, GeoCoordinates and ContactPoint coverage, and every distinct phone number and street address across the crawl. It resolves the canonical identity, lists each variant of your name, phone and address with the pages carrying it, and scores Google Business Profile readiness against a checklist.
- Organization or LocalBusiness schema, PostalAddress, GeoCoordinates and ContactPoint coverage
- Every distinct phone number and street address found across the crawl
- A canonical identity resolved from your own markup
- A site-wide consistency check listing each variant and the pages carrying it
- A Google Business Profile readiness checklist with the gaps named
- Re-derived on every crawl, so a template fix is confirmed rather than assumed
Who is the local SEO tool for?
The local SEO tool is for businesses whose customers arrive from a map: a multi-location company whose templates drifted apart, a local service firm that changed its phone number and is not sure every page followed, an agency running local clients, and a business owner who wants the Google Business Profile checklist done against what the site actually declares.
Multi-location businesses
See every variant of name, phone and address across the site and the pages that carry each.
Local service firms
Confirm that a changed phone number or address reached every page, from the crawl.
Agencies
Run the GBP readiness checklist for each client against the identity their pages declare.
Business owners
Fix the pages that disagree instead of guessing which template is wrong.
Why check local SEO signals from your own markup?
Check local SEO signals from your own markup because local rankings depend on a search engine seeing one consistent business identity, and most sites declare different phone numbers or addresses across pages. The Local SEO tool reads what your pages say, which is what a search engine has to work with, and shows inconsistency as the specific pages that disagree.
Local signals from your markup
Inspect the local business fields captured from your JSON-LD without claiming how a search engine will rank them.
GBP readiness
Use Novaverb's own checklist for operator-entered Google Business Profile fields; the checklist is not a Google verdict.
Captured NAP consistency
Compare name, address and phone values found on captured project pages and review the exact mismatches.
How does the local SEO workflow run, from crawl to readiness score?
The local SEO workflow runs in four steps. Crawl the site so the structured data and the contact details are captured; resolve the canonical identity; check consistency, listing each variant of name, phone and address with the pages carrying it; then score Google Business Profile readiness, fix the pages that disagree, and re-crawl to confirm the correction propagated.
- 1
Crawl the schema
Organization or LocalBusiness schema, PostalAddress, GeoCoordinates and ContactPoint are captured from every crawled page, together with plain-text phone numbers and addresses.
- 2
Resolve the identity
The canonical name, address and phone are derived from your own markup, not typed in by hand.
- 3
Check consistency
Each variant of name, phone and address is listed with the pages carrying it, so a disagreement is a list of URLs to fix.
- 4
Score readiness
A Google Business Profile readiness checklist names the gaps. Each re-crawl re-derives the identity, confirming a template fix propagated.
Local SEO signals extracted from your real markup
The local SEO tool reads the identity your pages declare: Organization or LocalBusiness schema, PostalAddress, GeoCoordinates and ContactPoint coverage, and every distinct phone number and street address found across the crawl. It reports what your site says about you, which is exactly what a search engine has to work with, rather than what you believe the site says.
A site-wide local SEO consistency check that names the pages
The local SEO consistency check shows inconsistency as the specific pages that disagree: each variant of your name, phone and address with the URLs carrying it, so a stray old number is a list you can open and fix. Because the identity is re-derived on every crawl, a correction on one template is confirmed to have reached every page.
A Google Business Profile readiness checklist for local SEO
For local SEO, Google Business Profile readiness is scored against a checklist, with the gaps named: missing schema properties, coordinates, contact points or a mismatch between the site and the profile. The checklist is measured from the crawl and re-scored each time, so it records progress rather than promising a map position, which no tool can.
Local SEO from your own declared identity vs. a citation-count report
A citation-count report tallies how many directories list you and calls the number authority, without reading whether your pages agree with each other. Local SEO from your own declared identity starts with the markup a search engine reads on your site, lists every disagreement as pages, and scores readiness against a checklist. One counts mentions; the other fixes the source.
| A citation-count report | The Local SEO tool in Novaverb |
|---|---|
| Directory listings counted as authority | Identity extracted from your real markup |
| Your own pages never read for consistency | Every name, phone and address variant with its pages |
| A mismatch found by a customer, not by the tool | Google Business Profile readiness with the gaps named |
| A score with no page behind it | Re-derived on each crawl, so a fix is confirmed |
What data does the local SEO tool read?
The local SEO tool reads your own crawl: the Organization or LocalBusiness schema on each page with its PostalAddress, GeoCoordinates and ContactPoint properties, and the plain-text phone numbers and street addresses the pages carry. The canonical identity and the readiness checklist are derived from that capture. No directory is scraped and no listing count is fetched from a third party.
Structured data on your pages
Organization or LocalBusiness schema with PostalAddress, GeoCoordinates and ContactPoint.
Contact details in page text
Every distinct phone number and street address found across the crawl.
The readiness checklist
What a complete Google Business Profile and a consistent site need, measured from the capture.
Earlier crawls
The identity is re-derived each crawl, so a template correction is confirmed rather than assumed.
How these figures are produced and checked: how Novaverb measures.
What can you produce with the local SEO tool?
What you can produce with the local SEO tool is a consistent identity and the proof: the canonical name, address and phone resolved from your markup, a variant list with the pages carrying each disagreement, schema coverage by page, a Google Business Profile readiness score with the gaps named, and a before-and-after when the next crawl re-derives the identity.
- Canonical name, address and phone
- Variant list with pages
- Schema coverage by page
- GeoCoordinates and ContactPoint gaps
- GBP readiness checklist
- Pages to fix, as URLs
- Readiness history across crawls
- Exports for tickets
How is Novaverb's local SEO tool different?
Novaverb's local SEO tool is different because it starts at the source. It reads the identity your pages declare instead of counting directory listings, shows inconsistency as the specific pages that disagree instead of a score, re-derives the identity on every crawl so a fix is confirmed, and scores readiness against a checklist without promising a map position.
- Identity extracted from your real markup, not from directory listings
- Inconsistency shown as the specific pages that disagree, so it can be fixed
- The identity is re-derived on each crawl, confirming a correction propagated
- Readiness is a measured checklist, never a promised map position
How does the local SEO tool fit classic SEO work?
For classic SEO, the local SEO tool is the structured-data and consistency slice of the same crawl. Missing LocalBusiness properties, coordinates or contact points are findings you fix in templates like any other on-page issue, and the variant list turns a worry about an old phone number into a list of URLs. The recheck on the next crawl closes them.
How do local SEO signals relate to AI answer visibility?
For AI answer visibility, local SEO signals are what an answer engine reads when someone asks for a business: a consistent name, address and phone declared in schema is an entity it can resolve, and a site whose pages disagree is one it cannot trust. The tool makes the declared identity consistent; whether an engine names you is observed separately.
Which plans include the local SEO tool?
The local SEO tool is included on every plan and installed from the App Center. Tiers differ in URLs per crawl, data credits a month, seats, workspaces and history depth; the identity extraction, the consistency check and the readiness checklist behave the same on Free as on Enterprise, because they read the same crawl.
- FreeIncluded from here
- SoloIncluded
- StarterIncluded
- ProIncluded
- EnterpriseIncluded
Google Business Profile, NAP Citations
On every plan, install from the App Center
On-site local signals are crawl-derived and real; operator-entered rank and citation tables show an honest empty state until you add data.
How much does the local SEO tool cost?
The local SEO tool costs what your plan costs; it carries no separate fee and is included on the Free plan. Plans are priced on scale, URLs per crawl, data credits a month, seats, workspaces and history depth, and the current amounts for each tier are on the pricing page, so this page never quotes a stale number.
Best practices for local SEO signals
The best practices for local SEO signals are about one identity everywhere. Declare LocalBusiness schema with a full address, coordinates and a contact point; fix the pages that disagree before touching any profile; keep the profile and the site identical; crawl after every template change; and treat the readiness checklist as a record of progress, not a rank prediction.
- Declare LocalBusiness schema with address, coordinates and a contact point on location pages
- Fix the pages that disagree before editing any external profile
- Keep the Google Business Profile and the site's declared identity identical
- Re-crawl after a template change to confirm the correction reached every page
- Read the readiness checklist as progress, not as a map position
How does the local SEO tool work with the rest of Novaverb?
The local SEO tool reads the same crawl as the rest of Novaverb and hands its findings on. Crawl Explorer captures the schema and contact details it reads, Site Health Audit carries structured-data findings in its queue, GEO & AEO Readiness grades the same entity declarations for answer engines, and Reports carry the readiness checklist, dated, to the people who asked.
Site Trust & Security
A bounded scorecard for captured site trust signals, headers and supported external probes.
See the productDecision Ladder
Audit the journey from search click to conversion, the UX layer classic SEO ignores.
See the productVisitor Behavior
See what visitors actually did on the page, from your own traffic rather than a lab simulation.
See the productRead more about Local SEO
- What Is Entity SEO? Entities & Search ExplainedDefinitions
- What Is Aggregate Rating Schema?Definitions
- Knowledge Graph CheckerTry it free
Frequently asked questions about local SEO in Novaverb
The short answers about local SEO in Novaverb: the tool reads the business identity your own pages declare, lists every variant of your name, phone and address with the pages carrying it, scores Google Business Profile readiness without editing the profile, counts no directory listings, and confirms a fix on the next crawl.
What local SEO signals does the tool read?
The business identity your own pages declare: Organization or LocalBusiness schema with PostalAddress, GeoCoordinates and ContactPoint coverage, and every distinct phone number and street address found across the crawl. It reports what the site says about you, which is what a search engine has to work with.
How does the local SEO tool find NAP inconsistencies?
By listing every variant of your name, phone and address found across the crawl together with the pages carrying each one. A disagreement is therefore a list of URLs to open and fix, usually a footer template or a legacy landing page, rather than a score that says something is wrong somewhere.
Does the local SEO tool manage my Google Business Profile?
No. It scores Google Business Profile readiness against a checklist measured from your site and names the gaps, so you know what to complete and what on the site disagrees with the profile. Editing the profile happens in Google's own tools; the site side is what this tool reads and re-scores on each crawl.
How does the local SEO tool confirm that a fix worked?
By re-deriving the identity from the pages on the next crawl. A correction on one template is confirmed to have reached every page when the variant list no longer shows the old value, rather than assumed because the template was changed. The readiness checklist is re-scored at the same time.
Does the local SEO tool count citations or directory listings?
No. It reads your own crawl and nothing else, so no directory is scraped and no listing count is presented as authority. The premise is that the source of a consistent identity is your own site; once the pages agree, external listings can be aligned to a single truth rather than to whichever variant a directory copied.
Which plans include the local SEO tool?
Every plan, including Free, installed from the App Center. Tiers differ in URLs per crawl, data credits a month, seats, workspaces and history depth; the identity extraction, the consistency check and the readiness checklist are the same everywhere. The current amounts are on the pricing page, read from the same plan source as the app.
Check your local SEO signals
Check your local SEO signals by creating a free workspace, crawling your site and installing the tool from the App Center; the declared identity, the variant list and the readiness checklist read from that crawl at once. Compare the plans if you already know how many locations and URLs you need to cover.