Included from Free

Audience Analytics

Traffic, engagement and audience — reconciled with your own Search Console and GA4.

Part of the Novaverb platform — every system runs on your own crawl, Search Console and analytics data.

Traffic counters tell you people arrived, not what they did next, where they came from, or what device they used. Without behavior, geography, and technology tied to the same pages, you cannot separate a page that converts from one that quietly loses every visitor.

See how visitors actually behave: sessions, engagement and conversions from GA4, plus geography and device breakdowns — every number reconciled against your first-party data.

Why teams choose it

What you get

Numbers you can defend

Every metric is reconciled with your Search Console and GA4, so your reports match the source of truth.

Who and where

Geography and Browsers & Systems show which countries, devices and browsers your audience really uses.

Engagement that matters

GA4 engagement and conversions connect SEO effort to outcomes, not just pageviews.

Capabilities

Inside Audience Analytics

01

Per-URL behavior intelligence

Sessions, pageviews, bounce rate, and average session duration are aggregated per URL over a rolling window anchored to your latest analytics day. Each page is cross-referenced against the crawl and Search Console, so behavior, technical health, and search demand sit on one row. Opportunity quadrants sort every page into Protect, Fix CTA, Improve intent, Grow, or Investigate.

  • Session-weighted bounce and duration
  • Search Console clicks and position on the same row
  • Protect / Fix CTA / Improve / Grow quadrants
  • High-bounce board with evidence-gated reasons
02

Search audience geography

The Search Console country dimension shows exactly where your search clicks and impressions come from, rolled up to continents with CTR and average position. Cities and languages are drawn from Google Analytics 4 when connected, and stay clearly empty until then rather than showing a guessed visitor number.

  • Clicks, impressions, CTR, position by country
  • Continent roll-up from the country dimension
  • GA4 cities and languages when connected
  • Optional estimated reach by market on demand
03

Browsers, systems, and devices

See the browsers, operating systems, and device categories your visitors actually use, with real visitor and session counts from Google Analytics 4. The device view adds a second authoritative source, the Search Console device dimension, so desktop, mobile, and tablet search clicks are covered even before GA4 is connected. Visitor counts and search clicks are never conflated.

  • GA4 browser, OS, and device breakdowns
  • Visitors and sessions per technology
  • Desktop / mobile / tablet search clicks from Search Console
  • Works from Search Console alone for devices
Real data

What you can see

Concrete signals this system surfaces — measured, never fabricated.

Sessions, pageviews, bounce, and duration per URL7 / 30 / 90-day windows anchored to real dataOpportunity quadrants and high-bounce action boardSearch clicks by country and continentCities and languages from GA4 when connectedBrowser, OS, and device visitor breakdownsSearch Console device clicks without GA4CSV export of the filtered workbench
How it works

From signal to action

1

Connect sources

Link Google Search Console and Google Analytics 4 to the project so behavior, geography, and technology data can flow in.

2

Pull the window

The tool syncs the recent window of engagement, country, and technology data, anchored to your most recent real data day.

3

Read the cockpit

KPIs, opportunity quadrants, and quality distributions surface which pages, markets, and devices need attention first.

4

Act and export

Open a page drawer for its top queries and next action, or export the filtered workbench to CSV.

What's included

GeographyBrowsers & Systems

In your plan

Included from Free and up.
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Who it's for

Built for how you work

SEO manager

Finds high-traffic pages with weak engagement and a concrete reason to fix them before they waste more search demand.

Content strategist

Sees which markets and languages a page already reaches so new content targets real audiences.

Conversion analyst

Compares device and browser mixes against page behavior to prioritize where UX friction costs the most.

The honest difference

Built to be trusted

Behavior, search, geography, and device data sit on the same pages, not in separate silos
Every metric stays clearly empty until you connect its source, with no fabricated visitor numbers
Bounce and duration are session-weighted, so large pages are not outvoted by tiny ones
FAQ

Common questions

Do I need Google Analytics 4 to use this?

Search geography and device search clicks work from Search Console alone. Per-URL engagement, cities, languages, browsers, and operating systems need GA4 connected, and are clearly marked as not connected until then.

Why are the Cities and Languages views empty?

Search Console reports geography by country only. Cities and languages come from Google Analytics 4, so those views stay empty rather than show an estimate until GA4 is linked.

How far back does the data go?

Engagement uses a rolling 7-, 30-, or 90-day window anchored to your latest analytics day, while geography and technology use the last 28 days, refreshed on demand.

What is the high-bounce action board?

It lists pages with meaningful traffic and a high bounce rate, each paired with a reason drawn only from real crawl evidence such as an error status, thin content, slow load, or a weak query match. It never guesses.

Audience Analytics, and the whole platform behind it.

Request your invite to start, or see exactly what's included at each tier.