Source-labelled metrics
Search Console and GA4 values retain their source and date context; one is not used to manufacture a missing value from the other.
Audience Analytics
Traffic and engagement fields from connected Search Console and GA4 sources.
Review sessions, engagement, conversions, geography and device fields only where the corresponding connected source supplied them.
Why it is useful
A clear decision, with the supporting evidence close by
Traffic counters tell you people arrived, not what they did next, where they came from, or what device they used. Without behavior, geography, and technology tied to the same pages, you cannot separate a page that converts from one that quietly loses every visitor.
Who and where
Geography and Devices & Browsers show which countries, devices and browsers your audience really uses.
Engagement that matters
GA4 engagement and conversions connect SEO effort to outcomes, not just pageviews.
Data and evidence
See the evidence behind each result
Web Analytics reads your connected analytics and Search Console, and reports per-URL behaviour, search audience geography and the browsers, systems and devices actually recorded. Windows of 7, 30 and 90 days are anchored to real data, so a window with no data is shown as empty rather than drawn as a flat line at zero.
Primary input
Search Console and GA4
Product layer
URL-level reconciliation
Primary output
Engagement opportunity board
How to read this result
No GA4 connection means no sessions, bounce, city, browser, or device claim; Search Console remains visible as its own source.
Core capabilities
What you can do with Audience Analytics
You get sessions, pageviews, bounce rate and duration per URL, search clicks by country and continent, technology breakdowns, and opportunity quadrants with a high-bounce action board that turns behaviour into a list of pages to look at. Every figure resolves to the URLs behind it.
01
Per-URL behavior intelligence
Sessions, pageviews, bounce rate, and average session duration are aggregated per URL over a rolling window anchored to your latest analytics day. Each page is cross-referenced against the crawl and Search Console, so behavior, technical health, and search demand sit on one row. Opportunity quadrants sort every page into Protect, Fix CTA, Improve intent, Grow, or Investigate.
- Session-weighted bounce and duration
- Search Console clicks and position on the same row
- Protect / Fix CTA / Improve / Grow quadrants
- High-bounce board with evidence-gated reasons
02
Search audience geography
The Search Console country dimension shows exactly where your search clicks and impressions come from, rolled up to continents with CTR and average position. Cities and languages are drawn from Google Analytics 4 when connected, and stay clearly empty until then rather than showing a guessed visitor number.
- Clicks, impressions, CTR, position by country
- Continent roll-up from the country dimension
- GA4 cities and languages when connected
- Optional estimated reach by market on demand
03
Browsers, systems, and devices
See the browsers, operating systems, and device categories your visitors actually use, with real visitor and session counts from Google Analytics 4. The device view adds a second authoritative source, the Search Console device dimension, so desktop, mobile, and tablet search clicks are covered even before GA4 is connected. Visitor counts and search clicks are never conflated.
- GA4 browser, OS, and device breakdowns
- Visitors and sessions per technology
- Desktop / mobile / tablet search clicks from Search Console
- Works from Search Console alone for devices
How the work moves
From available evidence to a reviewable next action
Connect your sources, pull the window you want to read, work through the cockpit, then act and export. The window is part of the finding, so a comparison always states the period it covers instead of implying that a number is timeless.
- 01
Connect sources
Link Google Search Console and Google Analytics 4 to the project so behavior, geography, and technology data can flow in.
- 02
Pull the window
The tool syncs the recent window of engagement, country, and technology data, anchored to your most recent real data day.
- 03
Read the cockpit
KPIs, opportunity quadrants, and quality distributions surface which pages, markets, and devices need attention first.
- 04
Act and export
Open a page drawer for its top queries and next action, or export the filtered workbench to CSV.
Built around real work
Useful for teams who need to move from evidence to delivery
SEO manager
Finds high-traffic pages with weak engagement and a concrete reason to fix them before they waste more search demand.
Content strategist
Sees which markets and languages a page already reaches so new content targets real audiences.
Conversion analyst
Compares device and browser mixes against page behavior to prioritize where UX friction costs the most.
Connected outcomes
Continue from this product into a complete customer workflow
Measure & Prove
How Can I Prove SEO Results to Clients?
Prove SEO results with source-linked metrics, dated crawl evidence and a report the client can inspect.
Open workflowDiscover & Diagnose
Why Did My Organic Traffic Change?
Interpret the change by metric, source and comparison window before deciding whether it is good, bad or only contextual.
Open workflowMeasure & Prove
Does Zero Mean No Results or Missing Data?
A real zero comes from a connected source that observed zero; missing data means the required source captured nothing.
Open workflowMeasure & Prove
How Do I Explain Organic Search Performance to Leadership?
Tie each headline metric to its source, the pages and queries behind it, and the next decision leadership needs to make.
Open workflowCreate & Grow
Which Old Blog Posts Should I Update First?
Prioritize pages with observed demand and a fixable content gap before creating more content.
Open workflowResources
Read more about Audience Analytics
Written by the team that built it, and free to read without an account.
Guides
Step-by-step walkthroughs, five minutes each.
Definitions
What the terms on this page actually mean.
In the app
How this works once you are inside a workspace.
Connected products
Keep the work moving without losing the source
Frequently asked questions
Audience Analytics FAQ
Clear answers about data, availability and how the product fits into the wider workflow.
Do I need Google Analytics 4 to use this?
Search geography and device search clicks work from Search Console alone. Per-URL engagement, cities, languages, browsers, and operating systems need GA4 connected, and are clearly marked as not connected until then.
Why are the Cities and Languages views empty?
Search Console reports geography by country only. Cities and languages come from Google Analytics 4, so those views stay empty rather than show an estimate until GA4 is linked.
How far back does the data go?
Engagement uses a rolling 7-, 30-, or 90-day window anchored to your latest analytics day, while geography and technology use the last 28 days, refreshed on demand.
What is the high-bounce action board?
It lists pages with meaningful traffic and a high bounce rate, each paired with a reason drawn only from real crawl evidence such as an error status, thin content, slow load, or a weak query match. It never guesses.
Measure & Report
Put Audience Analytics to work on your own evidence.
Start with a real project, keep unavailable data visible and follow the connected workflow when the result is ready for action.