Audience Analytics
Traffic, engagement and audience — reconciled with your own Search Console and GA4.
Traffic counters tell you people arrived, not what they did next, where they came from, or what device they used. Without behavior, geography, and technology tied to the same pages, you cannot separate a page that converts from one that quietly loses every visitor.
See how visitors actually behave: sessions, engagement and conversions from GA4, plus geography and device breakdowns — every number reconciled against your first-party data.
What you get
Numbers you can defend
Every metric is reconciled with your Search Console and GA4, so your reports match the source of truth.
Who and where
Geography and Browsers & Systems show which countries, devices and browsers your audience really uses.
Engagement that matters
GA4 engagement and conversions connect SEO effort to outcomes, not just pageviews.
Inside Audience Analytics
Per-URL behavior intelligence
Sessions, pageviews, bounce rate, and average session duration are aggregated per URL over a rolling window anchored to your latest analytics day. Each page is cross-referenced against the crawl and Search Console, so behavior, technical health, and search demand sit on one row. Opportunity quadrants sort every page into Protect, Fix CTA, Improve intent, Grow, or Investigate.
- Session-weighted bounce and duration
- Search Console clicks and position on the same row
- Protect / Fix CTA / Improve / Grow quadrants
- High-bounce board with evidence-gated reasons
Search audience geography
The Search Console country dimension shows exactly where your search clicks and impressions come from, rolled up to continents with CTR and average position. Cities and languages are drawn from Google Analytics 4 when connected, and stay clearly empty until then rather than showing a guessed visitor number.
- Clicks, impressions, CTR, position by country
- Continent roll-up from the country dimension
- GA4 cities and languages when connected
- Optional estimated reach by market on demand
Browsers, systems, and devices
See the browsers, operating systems, and device categories your visitors actually use, with real visitor and session counts from Google Analytics 4. The device view adds a second authoritative source, the Search Console device dimension, so desktop, mobile, and tablet search clicks are covered even before GA4 is connected. Visitor counts and search clicks are never conflated.
- GA4 browser, OS, and device breakdowns
- Visitors and sessions per technology
- Desktop / mobile / tablet search clicks from Search Console
- Works from Search Console alone for devices
What you can see
Concrete signals this system surfaces — measured, never fabricated.
From signal to action
Connect sources
Link Google Search Console and Google Analytics 4 to the project so behavior, geography, and technology data can flow in.
Pull the window
The tool syncs the recent window of engagement, country, and technology data, anchored to your most recent real data day.
Read the cockpit
KPIs, opportunity quadrants, and quality distributions surface which pages, markets, and devices need attention first.
Act and export
Open a page drawer for its top queries and next action, or export the filtered workbench to CSV.
What's included
Built for how you work
Finds high-traffic pages with weak engagement and a concrete reason to fix them before they waste more search demand.
Sees which markets and languages a page already reaches so new content targets real audiences.
Compares device and browser mixes against page behavior to prioritize where UX friction costs the most.
Built to be trusted
Common questions
Do I need Google Analytics 4 to use this?
Search geography and device search clicks work from Search Console alone. Per-URL engagement, cities, languages, browsers, and operating systems need GA4 connected, and are clearly marked as not connected until then.
Why are the Cities and Languages views empty?
Search Console reports geography by country only. Cities and languages come from Google Analytics 4, so those views stay empty rather than show an estimate until GA4 is linked.
How far back does the data go?
Engagement uses a rolling 7-, 30-, or 90-day window anchored to your latest analytics day, while geography and technology use the last 28 days, refreshed on demand.
What is the high-bounce action board?
It lists pages with meaningful traffic and a high bounce rate, each paired with a reason drawn only from real crawl evidence such as an error status, thin content, slow load, or a weak query match. It never guesses.
Audience Analytics, and the whole platform behind it.
Request your invite to start, or see exactly what's included at each tier.