Reports: SEO reports that carry their sources, windows and white-label branding
SEO reports in Novaverb built from captured and connected project data: audit health, crawl status, Search Console and analytics trends, each figure with its source and window, scheduled by email and white-labeled where supported.
Build source-aware reports, then schedule delivery and apply white-label branding when supported.
Included from Free
What are SEO reports in Novaverb, and what does the Reports tool build?
SEO reports are the deliverable that tells a client or a leadership team what the search work found, changed and produced. The Reports tool in Novaverb builds them from the sources available to the project, keeps the source and reporting window on every figure, schedules delivery by email once mail is configured, and applies white-label branding on Pro and Enterprise.
Build SEO reports from captured and connected project data. Active schedules can send them after mail is configured, and Pro or Enterprise can apply white-label branding.
- Category
- Measure & Report
- Available from
- Free
- Evidence it reads
- Site Health Audit
The project crawl
Search Console
Connected analytics - Works with
- Client Report
What do the SEO reports contain?
The SEO reports carry, in one document, the audit health score with its severity breakdown, the crawl status mix and indexability funnel, Search Console clicks, impressions and trend, and the analytics traffic trend, each section activating as its source becomes available and each figure keeping its source and window. The report can be previewed, branded for a client and scheduled.
- Audit health score with its severity breakdown, from Site Health Audit
- Crawl status mix and indexability funnel, from the project crawl
- Search Console clicks, impressions and trend for the window
- Analytics traffic trend where the source is connected
- Sections that activate as their sources become available, never blank charts
- Preview, white-label branding on Pro and Enterprise, and scheduled email delivery
Who are the SEO reports for?
The SEO reports are for people who owe someone a regular, checkable account of the work: an agency sending monthly client reports, a consultant who cannot afford a day of deck-building per client, an in-house lead reporting to leadership, and a business owner who wants to see the same numbers the workspace shows, on a schedule, without assembling them.
Agencies
Send white-labeled monthly reports that pull from live sources instead of pasted screenshots.
Consultants
Preview, brand and schedule one report per client and stop rebuilding decks by hand.
In-house leads
Give leadership a document where every figure names its source and window.
Business owners
Receive the workspace's own numbers by email on a schedule you set.
Why build SEO reports from live sources instead of slides?
Build SEO reports from live sources because recurring reporting eats hours and a hand-built deck drifts from the real numbers the moment they are pasted. Reports pulls from the audit, the crawl, Search Console and analytics at each run, keeps the source and window on every figure, and can send itself, so the deliverable stays in step with the workspace.
Conditional scheduling
An active schedule can build and send after recipients and mail are configured; failures remain visible instead of being logged as delivered.
White-label & print-ready
Client Report strips Novaverb branding and formats for print, so it looks like it came from you.
Source-aware sections
Search Console and GA4 figures appear only when their sources are connected; unavailable sections stay unavailable.
How does the SEO reports workflow run, from project to delivery?
The SEO reports workflow runs in four steps. Pick the project the report describes; set the window it covers, which every section states; brand it for the client where your plan supports white-label and preview the output before anything is sent; then schedule delivery by email once mail is configured, and let each run rebuild the report from live sources.
- 1
Pick the project
The report reads that project's audit, crawl, Search Console and analytics; sections activate as those sources are available.
- 2
Set the window
Choose the reporting period. Every figure carries it, and the internal and client views share one window so the two can never disagree.
- 3
Brand and preview
Apply white-label branding on Pro and Enterprise, then preview the exact document before it goes out.
- 4
Schedule delivery
Active schedules send the report by email once mail is configured, with an honest note when it is not; each run rebuilds from live sources.
One set of SEO reports, every real source
Each of the SEO reports is assembled from the sources available to the project: the audit health score with its severity breakdown, the crawl status mix and indexability funnel, Search Console clicks, impressions and trend, and the analytics traffic trend. Each figure keeps its source and window, and sections activate as their sources become available, so the deliverable stays traceable.
White-label SEO reports as a client deliverable
On Pro and Enterprise the SEO reports carry your branding, preview before they are sent and print cleanly, so an agency or a consultant can hand them over as their own work. The internal and client views share one window and one set of figures, so what you read in the workspace and what the client receives can never disagree.
Scheduled SEO reports that send themselves
Scheduled SEO reports need mail configured; once it is, an active schedule sends the report by email, and each run rebuilds it from live sources rather than re-sending an old file. When mail is not configured the schedule says so instead of pretending to have sent anything, so a missing report is a setting to fix, not a mystery.
Source-aware SEO reports vs. a hand-built deck
A hand-built deck takes hours, freezes the numbers and drifts from the workspace, with no source named on any slide. Source-aware SEO reports are rebuilt from the audit, the crawl, Search Console and analytics at each run, carry the source and window on every figure, and send themselves. One is a monthly chore; the other is a scheduled record.
| A hand-built deck | Reports in Novaverb |
|---|---|
| Hours of copy and paste every month | Rebuilt from live sources at every run |
| Numbers frozen the moment they were pasted | Every figure carries its source and reporting window |
| No source or window named on a slide | Previewed, white-labeled where supported, sent on schedule |
| Internal and client versions that quietly disagree | One window shared by the internal and client views |
What data do the SEO reports read?
The SEO reports read the sources available to the project and only those: Site Health Audit for the health score and severity breakdown, the project crawl for the status mix and indexability funnel, connected Search Console for clicks, impressions and trend, and connected analytics for the traffic trend. A section whose source is not available waits for the source.
Site Health Audit
The health score computed from graded checks and its severity breakdown for the window.
The project crawl
Status class mix and the indexability funnel from the captured URLs.
Search Console
Clicks, impressions and their trend over the reporting window.
Connected analytics
The traffic trend for the same window, where the source is connected.
How these figures are produced and checked: how Novaverb measures.
What can you produce with the SEO reports tool?
What you can produce with the SEO reports tool is a deliverable and its schedule: a report with audit health, crawl status, Search Console and analytics sections for a stated window, a white-labeled version on Pro and Enterprise, a preview before sending, a print-ready document, an email schedule that rebuilds the report each run, and the source behind every figure.
- Audit health and severity section
- Crawl status and indexability funnel
- Search Console trend section
- Analytics traffic trend
- White-labeled client report
- Preview and print-ready output
- Scheduled email delivery
- Source and window on every figure
How are Novaverb's SEO reports different?
Novaverb's SEO reports are different in what they refuse to drift from. Every figure is pulled live from your project; the internal and client views share one window so the two can never disagree; reports send themselves on schedule once mail is connected, with an honest note when it is not; and a section with no source waits.
- Every figure is pulled live from your project, with no manual copy-paste and no drift
- The internal and client views share one window, so the two can never disagree
- Reports send themselves on schedule once mail is connected, with an honest note when it is not
- A section whose source is unavailable waits for it instead of drawing a blank chart
How do the SEO reports support SEO work?
For SEO work, the reports are where the month's evidence is handed over: the health score and severity breakdown say what the audit found, the crawl funnel says what is indexable, and the Search Console and analytics trends say what the work produced. Because the figures are the workspace's own, a question about any of them leads to the cockpit.
How do the SEO reports cover AI answer visibility?
For AI answer visibility, the reports carry the same source-aware rule to the newer measurements: readiness from the crawl and observed citations from configured engines enter a report as separate figures with their sources named, never blended into one presence number. What a client reads about AI answers is what the tools measured, in the period the report states.
Which plans include the SEO reports?
The SEO reports are included from the Free plan for building and previewing; scheduled email delivery works once mail is configured, and white-label branding opens on Pro and Enterprise. Tiers also differ in workspaces, seats, data credits a month and history depth. The source-and-window rule behaves the same on every plan.
- FreeIncluded from here
- SoloIncluded
- StarterIncluded
- ProIncluded
- EnterpriseIncluded
Client Report
White-label client reports on Pro and above
How much do the SEO reports cost?
The SEO reports cost what your plan costs; they carry no separate fee, and the Free plan includes building and previewing them. Plans are priced on workspaces, seats, data credits and history depth, with white-label on Pro and above, and the current amounts are on the pricing page, read from one source so this page never quotes a stale number.
Best practices for SEO reports
The best practices for SEO reports are about windows and sources. Set the window to the period the reader cares about and keep it constant; connect Search Console and analytics before the first run so the sections activate; preview before scheduling; configure mail before expecting delivery; and answer a question about a figure by opening the cockpit it names.
- Keep the reporting window constant from month to month
- Connect Search Console and analytics before the first run so their sections activate
- Preview the exact document before you schedule it
- Configure mail before expecting a scheduled report to arrive
- Answer a question about a figure by opening the cockpit it names
How do the SEO reports work with the rest of Novaverb?
The SEO reports are where the other pillars' evidence is delivered. Site Health Audit supplies the health score, Crawl Explorer the status funnel, Rank Tracker and Keyword Intelligence the search figures, Audience Analytics the traffic trend, AI Citation Tracker and GEO & AEO Readiness the answer-engine measurements, each with its source and window.
Audience Analytics
Traffic and engagement fields from connected Search Console and GA4 sources.
See the productRank Tracker
Recorded Search Console position when connected, plus an on-demand provider observation within the selected search depth.
See the productSEO Tools
One workspace for crawl, keywords, backlinks, content, AI visibility and reporting.
See the productSite Health Audit
A source-aware technical checklist that prioritizes supported findings and records fresh rechecks.
See the productRead more about Reports
- Connect SEO Tasks to KPIs and OKRs in 5 MinutesGuides
- What Is an SEO KPI?Definitions
- What Is an SEO OKR?Definitions
- What Is SEO Evidence?Definitions
- Read and Act on Your Site Health AuditIn the app
Frequently asked questions about the SEO reports
The short answers about the SEO reports: they include audit health, crawl status, Search Console and analytics trends for a stated window, every run rebuilds the figures from live sources, a section waits until its source is connected, scheduled email needs mail configured, and white-label branding opens on Pro and Enterprise.
What do the SEO reports include?
The audit health score with its severity breakdown, the crawl status mix and indexability funnel, Search Console clicks, impressions and trend, and the analytics traffic trend, for a stated window. Each section activates when its source is available to the project, and every figure keeps the source and window it came from.
Can the SEO reports carry my own branding?
Yes, on Pro and Enterprise. White-label branding replaces Novaverb's on the client deliverable, which previews before sending and prints cleanly. The internal and client views share one window and one set of figures, so what you read in the workspace and what the client receives never disagree.
How does scheduled delivery of the SEO reports work?
An active schedule sends the report by email once mail is configured for the workspace, and each run rebuilds the report from live sources at that moment rather than re-sending an old file. When mail is not configured the schedule says so plainly, so a missing report is a setting to fix rather than a mystery.
Do the SEO reports drift from the numbers in the workspace?
No. Every figure is pulled live from the project at each run, with no manual copy and paste, and the report states the window it covers. A question about any number leads back to the cockpit that holds the detail, because the report and the cockpit read the same sources for the same period.
What happens in the SEO reports when a source is not connected?
The section that depends on it waits. Search Console and analytics sections activate when those sources are connected; until then the report does not render a blank chart or a zero line in their place. The audit and crawl sections need only a project crawl and an audit run.
Which plans include the SEO reports?
Building and previewing reports is included from the Free plan; scheduled email delivery works once mail is configured; white-label branding opens on Pro and Enterprise. Tiers also differ in workspaces, seats, data credits and history depth, and the current amounts are on the pricing page, read from the same plan source as the app.
Build your first SEO reports
Build your first SEO reports by creating a free workspace, running a crawl and an audit and connecting Search Console; pick the project, set the window and preview the document the sources produce. Compare the plans if you need white-label branding or more workspaces.