Conditional scheduling
An active schedule can build and send after recipients and mail are configured; failures remain visible instead of being logged as delivered.
Reports
Build source-aware reports, then schedule delivery and apply white-label branding when supported.
Build SEO reports from captured and connected project data. Active schedules can send them after mail is configured, and Pro or Enterprise can apply white-label branding.
White-label client reports on Pro and above
Why it is useful
A clear decision, with the supporting evidence close by
Recurring client reporting eats hours every month, and hand-built decks drift away from the real numbers the moment they are pasted into a slide. Agencies and consultants need a report that pulls from live data every time it runs, carries their own brand rather than ours, and sends itself on schedule without anyone rebuilding it.
White-label & print-ready
Client Report strips Novaverb branding and formats for print, so it looks like it came from you.
Source-aware sections
Search Console and GA4 figures appear only when their sources are connected; unavailable sections stay unavailable.
Data and evidence
See the evidence behind each result
A report is assembled from the sources available to the project - audit, crawl, Search Console and analytics - and each figure keeps its source and reporting window. Sections activate as their sources become available, so the deliverable stays traceable from summary to evidence.
Primary input
Connected project evidence
Product layer
Report composer and scheduler
Primary output
White-label PDF and email
How to read this result
Every report section retains its source and window; a disconnected integration is shown as missing instead of receiving sample data.
Core capabilities
What you can do with Reports
One report carries the audit health score with its severity breakdown, the crawl status mix and indexability funnel, Search Console clicks, impressions and trend, and the analytics traffic trend. It can be white-labelled for a client, previewed before it is sent, and scheduled to arrive by email on its own.
01
One report, source-aware evidence
The report assembles a project's full picture from live data: an audit health score with severity breakdown and top issues, the crawl status mix and indexability funnel, Search Console clicks and impressions, analytics traffic, keyword ranking distribution, top pages and queries, and internal linking. Every included number comes from captured evidence; an unavailable source stays marked not captured rather than becoming zero.
- Health score, severity tally, and top issues
- Indexability funnel and HTTP status mix
- Search, traffic, and keyword sections
- Top pages, queries, and internal links
02
White-label client deliverable
The same composition renders as a print-ready deliverable framed as prepared for your client. On Pro and Enterprise it carries your own brand and drops the Novaverb line, so the report you hand over looks like your own work. A print mode produces a clean, shareable layout.
- Prepared-for-client framing
- Your own brand on Pro and Enterprise
- Print-ready layout
- Identical numbers to the internal view
03
Scheduled email delivery
Set a report to send weekly or monthly to a list of email recipients, as either the full or the client version. Schedules run automatically once mail is configured, and you can pause, resume, or delete any of them. When mail is not set up yet, the tool says so plainly instead of failing silently.
- Weekly or monthly cadence
- Multiple email recipients
- Full or client report type
- Pause, resume, or delete any schedule
How the work moves
From available evidence to a reviewable next action
Pick the project, set the window, brand and preview the output, then schedule the delivery. Because the report is rebuilt from live sources at each run, a scheduled deliverable stays in step with the workspace instead of drifting the way a hand-built deck does.
- 01
Pick the project
Choose the workspace by domain, and the report scopes to that project's real data.
- 02
Set the window
Use the date-range picker and grain to frame the reporting period with period-over-period deltas.
- 03
Brand and preview
Review the composed report, switch to the client view, and on Pro and Enterprise apply your own brand.
- 04
Schedule delivery
Add recipients and a weekly or monthly cadence so the report sends itself.
Built around real work
Useful for teams who need to move from evidence to delivery
SEO agency
Sends every client a branded monthly report automatically instead of rebuilding decks by hand.
In-house SEO lead
Shares a consistent weekly snapshot of health, traffic, and rankings with stakeholders.
Freelance consultant
Hands clients a print-ready report that reflects the exact numbers in the platform.
Connected outcomes
Continue from this product into a complete customer workflow
Measure & Prove
How Can I Prove SEO Results to Clients?
Prove SEO results with source-linked metrics, dated crawl evidence and a report the client can inspect.
Open workflowFix & Improve
Why Is My SEO Work Scattered Across Different Tools?
SEO work fragments when research, crawl evidence, content decisions and reporting lose their shared project context.
Open workflowMeasure & Prove
How Can I Prove SEO Work Was Actually Completed?
Compare timestamped crawl evidence from before and after the change, then verify that the failing condition is gone.
Open workflowMeasure & Prove
Does Zero Mean No Results or Missing Data?
A real zero comes from a connected source that observed zero; missing data means the required source captured nothing.
Open workflowMeasure & Prove
How Do I Explain Organic Search Performance to Leadership?
Tie each headline metric to its source, the pages and queries behind it, and the next decision leadership needs to make.
Open workflowResources
Read more about Reports
Written by the team that built it, and free to read without an account.
Guides
Step-by-step walkthroughs, five minutes each.
Definitions
What the terms on this page actually mean.
In the app
How this works once you are inside a workspace.
Connected products
Keep the work moving without losing the source
Frequently asked questions
Reports FAQ
Clear answers about data, availability and how the product fits into the wider workflow.
Can I put my own brand on the report?
Yes. On Pro and Enterprise the client report carries your name and drops the Novaverb line. Solo and Starter plans see the standard Novaverb branding.
How do scheduled reports get sent?
A recurring job checks each schedule's cadence and emails the recipients you set. It requires your workspace mail to be configured, and the tool tells you clearly when it is not.
What time period does the report cover?
You choose the window with the date-range picker, and the report buckets it by day, week, or month with period-over-period comparisons anchored to your latest real data.
Are any numbers estimated or filled in?
No. Every metric comes from your crawl, Search Console, analytics, keyword, and link data, and shows not captured when a required source is unavailable. A numeric zero appears only when a connected source observed zero.
Measure & Report
Put Reports to work on your own evidence.
Start with a real project, keep unavailable data visible and follow the connected workflow when the result is ready for action.