1. Source
A stored ranking-index result from an earlier lookup. The result identifies where its evidence came from.
Free tool, no account required
Free Keyword Gap Analysis Tool
A keyword gap analysis from Novaverb compares your domain with one competitor using a stored ranking-index result and lists keywords observed for the competitor and not for you, with available volume and position evidence.
Also known as: Keyword gap analysis, content gap, competitor keyword overlap
Evidence shown with sourceNo account requiredNo invented metrics
Run a real check above
Submit a public URL, domain, or keyword. Novaverb will show only the evidence this tool can actually retrieve or measure.
Definition
What is a keyword gap analysis?
A keyword gap analysis compares the keywords one domain ranks for against another to find the terms only the competitor holds. The Novaverb Keyword Gap Checker compares your domain with one competitor using a stored ranking-index result and lists keywords observed for the competitor and not observed for your domain.
Scope
What does the keyword gap analysis check?
The keyword gap analysis reports each gap keyword with its search volume, keyword difficulty and the competitor's rank, beside a marker showing that your domain is not ranking. Above the table are the count of keywords the competitor ranks for that you do not, and the number of highest-volume gaps displayed.
Who it is for
Who is a keyword gap analysis for?
A keyword gap analysis is for SEO specialists planning which topics to cover next, for content leads who need evidence before commissioning pages, for agencies preparing a competitor review for a client, and for founders who want to see which searches a direct competitor is visible for while their own site is absent.
Why it matters
Why run a keyword gap analysis?
Run a keyword gap analysis before building a content plan, because topics chosen by guesswork can miss the searches a competitor is already visible for. The comparison points to phrases with recorded volume where the other domain is observed ranking and yours is not, which turns a vague sense of being behind into a reviewable list.
Method
How does the keyword gap analysis work?
The keyword gap analysis normalizes both domains to domain-level targets, then looks for a stored ranking-index result for that exact pair in one market. The free check sends no new request. Returned gap rows keep their available volume and position evidence. When nothing is stored, the page says so and shows how the gap is built in a workspace.
Input
What do you enter into the keyword gap checker?
Enter your own domain and one competitor domain to run the keyword gap analysis. Both must be public, and scheme, www and path are stripped from each. The same domain entered twice is refused with a request for different domains, and an entry that leaves no valid domain returns an error.
Result
What does a keyword gap analysis report contain?
A keyword gap analysis report contains a header naming both domains and the market, the gap totals, and a table with columns for keyword, volume, difficulty, their rank and your rank. A footer states that the highest-volume gaps are shown, and an analysis panel names the highest-volume term among them.
Reading it
How do you read a keyword gap analysis result?
Read a keyword gap analysis result as a list of research leads. Each row says the competitor was observed ranking in the captured dataset and your domain was not. A dash in volume or difficulty means the source had no value, while a zero is a measured value. Relevance and intent still need a human check.
Source
Where does the keyword gap analysis get its data?
The keyword gap analysis gets its data from a ranking-index result stored by an earlier lookup, which records the keywords domains were observed ranking for in a market. Both domains come from the same market and source snapshot so the rows share a scope. Neither site's Search Console inventory is used on the public page.
Limits
What does a keyword gap analysis not tell you?
The keyword gap analysis does not tell you either site's complete keyword inventory. The result is a bounded snapshot stored by an earlier ranking-index lookup, the public table shows only the highest-volume gaps, and empty or unavailable source data stays empty. A missing row is never a claim that your domain cannot rank for that keyword.
Evidence
What does a keyword gap analysis result prove?
A keyword gap analysis result proves that, in one ranking index and one market, the listed keywords were observed for the competitor and not for your domain. Traffic, business value and a standing rank are not proven, and an empty result can mean the source holds little data for that market.
2. Boundary
This is a bounded snapshot stored by an earlier ranking-index lookup, not either site's Search Console inventory. The free check sends no new ranking request. Empty or unavailable source data remains empty; it is never filled with guessed keywords.
3. Next action
Use the finding to verify a problem, then connect a workspace when you need history, monitoring, or site-wide analysis.
Standards
Which rules does the keyword gap analysis apply?
The keyword gap analysis applies a scope rule in place of an external standard: both domains are compared within the same market and the same source snapshot. Rows remain source observations. No row is treated as Search Console data, as a standing rank, or as a recommendation to target every reported phrase.
Verification
How can you verify a keyword gap analysis result yourself?
Verify a keyword gap analysis result by searching several listed keywords yourself in the same market and confirming the competitor appears and your domain does not. Then look up those phrases in the query report of your own Search Console, since your site may record impressions the ranking index did not observe.
Example
What does a typical keyword gap analysis finding look like?
A typical keyword gap analysis finding is a competitor that ranks for a group of comparison phrases your site has no page for. The table shows each phrase with its volume, difficulty and the competitor's rank, your rank reads not ranking, and the analysis panel names the highest-volume term as the first lead to review.
Cost
Is the keyword gap analysis free?
The keyword gap analysis is free to run and needs no account. A free account is needed when no ranking data is available for the comparison, or when the full gap list is wanted: the workspace claims your site as a project, crawls it, and builds the gap from the keywords you actually rank for.
In a workspace
What does a Novaverb workspace add to a keyword gap analysis?
A Novaverb workspace adds Competitors to the keyword gap analysis. Competitors reads the stored search results for the keywords a project tracks, shows which domains appear across those terms, and lists the tracked terms where other domains appear while the project is absent, each with its observation time attached.
When to go further
When is a free keyword gap analysis not enough?
A free keyword gap analysis is not enough when the gap has to be complete or followed over time. A bounded snapshot cannot use the keywords your own site records, cannot show every gap behind the highest-volume rows, and cannot tell whether a gap closed after you published a page.
Next step
What should you do after a keyword gap analysis?
After running the keyword gap analysis, first remove gaps that do not fit your audience or offer. Then check the intent behind each remaining phrase. Next decide whether an existing page can be strengthened or a new page is needed, and finally track the chosen keywords so a later result shows whether the gap closed.
Related tools
Which free tools pair with a keyword gap analysis?
Competitor Top Pages, the Keyword Research Tool and the SERP Checker pair with a keyword gap analysis. Competitor Top Pages shows which competitor pages carry the highest estimated organic traffic. The Keyword Research Tool adds monthly searches and an intent label for a gap phrase. The SERP Checker lists the organic results returned for that phrase.
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Questions
What do people ask about the keyword gap checker?
People running a keyword gap analysis ask whether the tool is free, where the result comes from, whether Novaverb estimates missing numbers, and what can be done after the free check. The answers state that no account is required, that the source is a stored ranking-index result, and that missing evidence stays unavailable.
Is this tool free?
Yes. You can run the public check without creating an account. A connected workspace is required only for saved evidence, monitoring, and deeper product workflows.
Where does the result come from?
A stored ranking-index result from an earlier lookup. This is a bounded snapshot stored by an earlier ranking-index lookup, not either site's Search Console inventory. The free check sends no new ranking request. Empty or unavailable source data remains empty; it is never filled with guessed keywords.
Does Novaverb estimate missing numbers?
No. If the required evidence is unavailable, the tool returns an unavailable or incomplete state instead of inventing a metric.
What can I do after this free check?
Connect the target to a Novaverb workspace to keep evidence, run site-wide analysis, monitor changes, and move findings into an accountable workflow.